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From the monthly archives:

April 2005

R2R: A New Business Mind Set

by Roxanne Darling on April 18, 2005

The traditional mindset in business is to “destroy” your competition. The warlord analogies are rampant and the strategy is firmly entrenched in me versus you.  Well the difference between sports and business is that in sports, only one team can be the official winner. But in business, there can be many winners. The most important [...]

Continue Reading 1 comment Gossip 2.0, Strategy

Use Google Alerts to Protect Company Assets

by Roxanne Darling on April 7, 2005

Would you know if others are grabbing your content and placing it on their web sites without your permission? Using Google Alerts can certainly help. Here’s a real example of what happened with us. There’s even a happy ending to this story.
It really helps to have a Scorpio on staff. In the case of Bare [...]

Continue Reading 0 comments Branding, Tech Tools