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From the monthly archives:

July 2005

Getting More Out of Your Web Site

by Roxanne Darling on July 30, 2005

The cost of not returning phone calls has been documented extensively. Here’s some data on the cost of not returning emails. PIzza Hut: Missed Call Costs $5.40
So according to a report The Cost of a Missed Call, they have established a policy to return 97% of all calls. (Not sure how they arrived at that [...]

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More Executives Are Blogging

by Roxanne Darling on July 24, 2005

A new report from US News and World Report discusses how the iron wall of formal PR-speak is melting fast in the heat of corporate blogging.
Blogging Bosses
Candid Corporate Communication: What a Concept!
Although many are still standing on the sidelines shaking their heads in disbelief, the business climate has changed. Customers can tell when the corporation [...]

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Still Doubt Blogging? IBM is in the Game

by Roxanne Darling on July 15, 2005

My digital divide alert sounds went off today once again.  Half the country does not know what a blog is, most don’t know how to use one when they do come across one, yet business giant IBM has announced it is developing its own blogging tool.
What’s a small business owner to do?

Keep focused on your [...]

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We’d Like to Hear from Business Owners by July 18

by Roxanne Darling on July 7, 2005

I’ll be speaking to the Northern New Mexico chapter of NAWBO (National Association of Women Business Owners) to share some of my favorite internet technology tips for business. The event is open to the public—men and women—so consider yourself invited!  Even if you are not able to attend, I’d like to hear your thoughts on [...]

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