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From the monthly archives:

September 2005

Dumb or Dumber? IQ & the Internet

by Roxanne Darling on September 20, 2005

Sure, we now have more data and info available to us than every before in history.  But, what to do with it?  And, is the truth really out there?  And, can our kids even tell time without a digital watch?  What do you think?  Here’s what I think, see if you agree.  From CNET: Intelligence [...]

Continue Reading 1 comment Gossip 2.0, HowTo

Idea: Stop Trying to Be All Things to All People.

by Roxanne Darling on September 18, 2005

In the last century, it was de rigeur for businesses to hide behind a veil of plain vanilla everything. Don’t say anything controversial. Don’t challenge authority. Keep your dirty laundry secret. Just say yes to whatever the customer wants. Hide your financial data. Have all your employees look and act the same. Each admonishment standing [...]

Continue Reading 0 comments Branding

I Love the Internet But It’s Not Exactly a First Responder

by Roxanne Darling on September 10, 2005

In Mississippi, some victims of the storm said they had called FEMA’s disaster assistance line but were told to check the Internet or wait for postal service, which is not operating. Check the Internet? Are you kidding? With what computer? With what power? With what ISP? And BTW, you better have a PC with IE [...]

Continue Reading 0 comments Strategy

Email Etiquette for the 3rd Millennium

by Roxanne Darling on September 7, 2005

I just got another email with about 250 email addresses shown as recipients.  Now, if I hit “reply all” I can flood email boxes of people I’ve never met.  Which, I’m sure would just thrill them.  Of course, we all slip sometimes and forget proper email etiquette.  However, such slips can be not only embarrassing [...]

Continue Reading 0 comments HowTo

Your Brand on the Web – What and Why?

by Roxanne Darling on September 1, 2005

Brand and Branding are two hot buzzy words amongst marketers of all types – on-line, dead tree, and otherwise.  But, what do they really mean to you, your web site and your customers?  It takes a lot more than a pretty web site to create and sustain your brand.  Branding has been around as long [...]

Continue Reading 0 comments Branding, Strategy