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From the monthly archives:

October 2007

Quick Overview of Video Podcasting

by Roxanne Darling on October 30, 2007

Here’s a short video interview I did with Kara Ratliff for WebProNews at the Podcast & New Media Expo.

Topics included:

How do you choose? Text, Audio, or Video?
Why I think video is the “killer app” for business.
A few examples of how to start playing with new media.

Continue Reading 0 comments News, Social Media, Speaking

How to Apologize & Acknowledge Good Customer Service

by Roxanne Darling on October 30, 2007

People who work in technology get tons of requests from clueless customers – legions of funny lists have been posted. Rarely do you get an inside look though into an example of someone who can admit to “user error.”
Hence the internet is often an unfiltered (though understandable) space full of exasperation morphing into meanness [...]

Continue Reading 0 comments Aloha, Branding, Gossip 2.0, HowTo

If Marines can have a sense of humor, so can you and I

by Roxanne Darling on October 19, 2007

Who knew what a marvelous sense of humor the military has? I learned about it at a “friend’s house last night after homemade sushi. Sushi chef Eric is a Major in the Marines, a helicopter pilot. He just returned a week ago from his second “tour” of Iraq. He presented us with a flag and [...]

Continue Reading 1 comment Aloha

Advertising Getting the Wakeup Call

by Roxanne Darling on October 13, 2007

Here’s a quote from the NY Times which I found courtesy of a Twitter from Guy Kawasaki

“We’re not in the business of keeping the media companies alive,” Mr. Edwards says he tells many media executives. “We’re in the business of connecting with consumers.”

That’s Trevor Edwards, Nike’s corporate vice president for global brand and category management, [...]

Continue Reading 1 comment Branding, Social Media, Strategy

Will I see you Honolulu colleagues at MegaComm tomorrow?

by Roxanne Darling on October 11, 2007

I am speaking at MegaComm 2007: Hawaii 5.0, the combined PRSA and IABC Annual meeting on Friday, Oct 12 in Honolulu, HI. I’ve re-produced the conference info for you here. I am going to try to find time to mention this case study from Robert French, among other things. Thanks to Steven E. Streight [...]

Continue Reading 3 comments Branding, News, Social Media, Speaking

I lost your phone number!

by Shane Robinson on October 10, 2007

Can you relate to this story? I picked up a voice mail from our Santa Fe location. 99% of the calls we get there are spam. So even though I get an email notice the instant we get a message, I’ve become somewhat hardened and dismissive when I see the emails come in [...]

Continue Reading 1 comment News