by Roxanne Darling on January 24, 2008
This post is a summary of the conversation we had at the Hawaii Advertising Federation Conference. Please feel free to join in. Tip: Lots of links here, so right-click or control-click to open them in a new window.
Advertising online is fraught with challenges. Most web savvy consumers have learned to tune them out, as [...]
by Roxanne Darling on January 24, 2008
I’ll be speaking this morning at the Hawaii Advertising Federation’s annual “university.” This is a day when the ad pros come together to network and open minds to new ideas.
First off, I say congrats. There is this sticky wicket in that the more a person becomes an expert, the more confusing it [...]
by Roxanne Darling on January 23, 2008
I just tripped across the Custom Content Conference being held this March in New Orleans. It is targeted at brand managers and ad folks who may be considering creating their own serialized web content or new media/social media channels. I thought I’d mention a few of the companies who have already ventured in to [...]
by Roxanne Darling on January 22, 2008
I am getting very excited about the session I’ll be running in a few days at the Hawaii Advertising Federation meeting. I’ve been addressing the topic here on the blog, and today’s post is a personal video message from Susan Bratton, one of the founders of the Association for Downloadable Media a co-founder of Personal [...]
by Roxanne Darling on January 15, 2008
UPDATE: There have been other postings that say making a larger icon, 158×158 for example will produce higher quality results. We haven’t found that to be true. BUT, we have standardized on 60×60 for our Webclips icons and until Apple actually produces its own icons for its own website(s), we’ll be sticking with the 60×60 [...]
by Roxanne Darling on January 15, 2008
We are a small business. We invoice once a month, for services performed in the previous month. Our payment terms are “due on receipt.” Some clients pay accordingly. Others have tended to lump us into the “net-30” category based (my ass-u-mption) on the terms they receive from other vendors. A few others appear to have [...]
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