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From the monthly archives:

February 2008

We Have a New Site Design

by Roxanne Darling on February 25, 2008

Time to stir up the water and get a new blog design. Our previous design was very minimalist. We’ve decided too minimalist. We want you to be able to see the range of topics we care about, the various projects we are managing, and have room for things like Twitter and Comments too! Please [...]

Continue Reading 5 comments News

Clinton & Obama: A lesson of losing control of your brand

by Roxanne Darling on February 10, 2008

Many of my colleagues (Mitch Joel, Shel Holtz, Valeria Maltoni) and I frequently speak to members of PRSA, IABC, and advertising agencies explaining as best we can how consumers now own the brand. Good will increasingly cannot be bought and the political season is giving us striking examples of the mechanics of how “web [...]

Continue Reading 8 comments Activism, Branding, Social Media

Blog Recommendations from Bare Feet Clients

by Roxanne Darling on February 5, 2008

I’ve been having these fun interactions with our clients, in part to get them involved and excited about new media and fundamentally to have them pay atention to their invoices and pay us promptly!
This past month I offered Amazon.com gift cards to each client who responded by telling me at least one blog they read [...]

Continue Reading 1 comment Aloha, Social Media

Reporting Standards Bloggers v Journalists

by Roxanne Darling on February 1, 2008

This is an ongoing discussion, and @astrout, one of the people I follow on Twitter, is putting together a summary of this debate. Please read his post (I’ll update this one with a link after it’s published next week) for the full monty! No links here as this is a Rox Opinion Piece.
While I understand [...]

Continue Reading 5 comments Gossip 2.0, Social Media