I think people – regardless of their tech-ability – are excellent at sensing the energy. And you have actually described how the energy plays out in actual phraseology and timing, etc.

When Clinton tweets finally began to appear, they reflected – and still reflect – a profound lack of understanding of the use of social media, particularly via comparison to Obama’s tweets. Whoever is tweeting for the candidates, whether a staffer or the candidates themselves, they are accurately reflecting the candidates’ self-portrayal / media narrative.

Obama’s tweets are varied, using doing, thinking and feeling words, particularly those that impart positive energy like “encouraging” and “excited.” They portray a thoughtful, hopeful, energetic and inquiring personality. And most importantly, they often encourage a response, giving at least the impression that Obama would like nothing better than to hear from you, personally.

In contrast, Clinton’s tweets are dry as dust. They read like a scheduling calendar, and rarely use thinking and feeling words. I have not read every single tweet, but I have not seen ONE that invited a response other than “go to hillaryclinton.com to get involved,” which is completely impersonal and implies “I don’t actually care if you get involved, I don’t really want to hear from you personally.”

Neenz did, indeed, nail it – it’s about sincerity. Even though this comment is just a comparison of Twitter accounts, I think the tweets echo the rest of these candidates’ branding, whether they control it or not – and one Twitter stream seems much more sincere than the other.

Regarding the post, it’s a good point. As this recent election is continuing to show, the balance of power has shifted more toward online media. One has complete control over their brand now, if they know how to wield it, and that is why integrity transparency, and authenticity are so important in New Media.

@Amine – looks to be some sort of comment bot (amazing word for word plagiarism of Joe’s comment); leaving that one up for a while for tech investigation. (The site is in all arabic – any translators out there?)

Always,
NEENZ