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From the monthly archives:

March 2008

Dave Evans on Twitter & the Metrics Panel at SXSW

by Roxanne Darling on March 19, 2008

I am posting a short video below that I took over dinner at Truluck’s in Austin with Dave Evans’ version of the Metrics Panel at SXSW. Apparently, the panel members were taking a little too long to get to the point for many audience members, who were communicating via Twitter. Read some actual quotes from [...]

Continue Reading 0 comments Gossip 2.0, Social Media, Video

Audiences are Messy Too

by Roxanne Darling on March 10, 2008

Yesterday I wrote about customers being messy, and that it is our job to work with, rather than expect them to use our products and services only as the engineers intended.
Well, audiences can be the same! The Sarah Lacy keynote interview of Mark Zuckerberg yesterday was a very educational event. As a public speaker with [...]

Continue Reading 2 comments Gossip 2.0

Customers are Messy

by Roxanne Darling on March 9, 2008

I am at the SXSW Interactive conference listening to Forrester analyst Charlene Li talking about Social Revolutionaries. She just described how some companies act like they have the perfect customer as a porcelain figurine in the sales and marketing department. They want to sell to this “ideal person” and psychologically resist or ignore real customer [...]

Continue Reading 1 comment Branding, Strategy

Aloha Summit – get your business “social media-ready” in just two days

by Roxanne Darling on March 7, 2008

Aloha Summit: March 18-19th, Waikoloa, Hawaii. It’s custom-made for savvy businesses who want to understand geek secrets like how Google works, what’s behind YouTube, not to mention Twitter, Flickr, podcasting, and more.
Of the many disruptions we are seeing in the marketplace as a result of the internet, the trend toward unconferences and lobby-styled events are [...]

Continue Reading 0 comments Social Media, Speaking