I spoke this past weekend at “Podcamp NYC” to a standing-room-only crowd. I promised to post a summary and also provide the links, especially for those peeps who watched from the hallway! Thanks also to these peeps who attended and offered their input: Jamison Tilsner of Tilzy.tv, Chef Mark Tafoya of Culinary Media Network, Tom [...]
From the monthly archives:
April 2008
There was a job posting over on a message list I follow, and it got me to thinking. It seems that lots of companies feel safer and more comfortable about investing in a lot of high end equipment, but then want to find people to work on spec or for very little pay or for [...]
Continue Reading 2 comments Money Matters, Podcasts, Strategy, Video
I love math. It has an uncanny way of teasing apart the truth, but alas, it can also just as easily be used selectively to manipulate or create false impressions. And if we get addicted to a certain type of math – tracking eyeballs and households for example – then we can be inadvertently wasting [...]
From this recent post over at Web Video Report 080327, it’s clear to see that having targeted audiences and offering downloadable media both command higher rates than general audience and embedded media – a direct reflection of their higher value to both consumers of the content as well as to show sponsors. Most of these [...]
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