by Roxanne Darling on May 26, 2008
Background
Shane and I have been podcasting since Oct 2004. We have given talks, blogged and podcasted about it, and of course have delivered over 640 episodes of Beach Walks. It has taken on average two to three hours of every day.
Through the podcasting (and now Twitter etc) networks, we have met amazing people who [...]
by Roxanne Darling on May 21, 2008
We are currently in negotiations with a very large global company, inside of which are a very few brave souls trying to bring new media and new thinking into a well-established, well-rated company that moves at a molasses pace like most corporate behemoths. The product in play is online video. My ears and eyes [...]
by Roxanne Darling on May 20, 2008
I came across this article in AdWeek on Coca-Cola Hunts for Social-Net Formula: The company’s online marketing highs and lows show an old brand learning new tricks. On the one hand, they have spent millions and millions trying to “get” a new media/social strategy that feels like a win. OTOH, they haven’t hit the proverbial [...]
by Roxanne Darling on May 14, 2008
Ed Struzik, an IBM guy by day and a Gilroy Garlic Festival 2008 President, is an awesome speaker. He mingled with the audience, encouraged questions throughout his presentation, and virtually demanded we interact with him. The festival is 16 30 years old, far outlasting the typical festival life cycle of 3-5 years, as told to [...]
by Roxanne Darling on May 14, 2008
Dan McConnell DDB Worldwide just spoke here at the Hawaii Tourism Authority Festivals and Events conference I am attending (and twittering and blogging too.)
“Upgrading your web site” is only about 10% of what the internet has to offer today. Yet many of our Hawaii web sites are still web 1.0, not 2.0. So that [...]
by Roxanne Darling on May 1, 2008
I just love it when the data weighs in to support something I have witnessed anecdotally and intuitively known long before research could prove it. Podcasting does the heavy lifting of finding niche audiences and capturing their attention in a way that is otherwise unattainable to marketers. Be sure to read all the way down [...]
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