Home >

From the monthly archives:

June 2008

Can Google get smart without the free-with-advertising model?

by Roxanne Darling on June 16, 2008

I love thinking forward, and being an ENTJ, can imagine all sorts of possibilities that others not only do not see, but when presented with them, say, “Hogwash!” Nonetheless, I have for better and for worse been an early adopter, in the vanguard, ahead of my time (choose your phraseology) most of my life.
So [...]

Continue Reading 0 comments Money Matters, Social Media, Strategy

Six Reasons Why Pre-Roll Ads Are a Bad Idea

by Roxanne Darling on June 9, 2008

One of the little things in life that media consumers love to complain about and advertisers love to insist on, is adding pre-roll ads before showing the main content. So for example you go to a web site to watch a news clip, but first, you have to sit through an ad. You cannot fast-forward [...]

Continue Reading 1 comment Branding, Strategy

Are comments moderated on HillaryClinton.com?

by Roxanne Darling on June 4, 2008

Apparently the answer is “YES.”
I heard a speech from her last night asking people to come to her web site and share our thoughts. I did just that on this post, in a very clean and respectful way. My message was asking her to gracefully concede, acknowledging that she fought a good race but nonetheless [...]

Continue Reading 1 comment Gossip 2.0, Social Media