From the monthly archives:

December 2008

Free Advice: What WOMF Can Learn From WOMMA

by Roxanne Darling on December 29, 2008

This post is a promised follow-up to my recent post Why are Advertisers Embarrassed by Advertising?. Recently KGMB9 implemented the WOMF service. To me, an outside observer, they have treated it as a sales platform though positioned it as a community forum. I actually think it has the potential to be quite useful as both, [...]

Continue Reading 8 comments HowTo, Social Media

24 Hour Podcast – Raising Funds for Disabled Veterans

by Roxanne Darling on December 20, 2008

Once again the amazing Todd Cochrane of Geek News Central is conducting a 24 Hour Podcast Marathon to raise donations for Disabled Veterans. Once again I am going to be a guest on the show, and as I’ll be arriving at Todd’s 23rd hour, I am working on some outlandish things to say to make [...]

Continue Reading 0 comments Activism, Aloha

How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009

by Roxanne Darling on December 13, 2008

Can Ford be the Social Media Turnaround Story of 2009? I would love to see that! They are off to a good start; here are my ideas on how they can ramp up their efforts and increase the chances for success.
Caveat: My father worked for Ford for 37 years, retiring as Vice President of Marketing [...]

Continue Reading 11 comments Branding, Strategy

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