Comments on: How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009

By: New Media Chatter » Blog Archive » Your Week In Review

New Media Chatter » Blog Archive » Your Week In Review — Fri, 17 Sep 2010 16:24:51 +0000

[...] Darling did a great post called How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 it is a list of ideas how Ford can turn it around by using social media. Roxanne will be speaking [...]

By: Roxanne Darling

Roxanne Darling — Wed, 30 Jun 2010 23:47:35 +0000

P. S. I should have taken screen shots as The Ford Story website had changed dramatically since I reviewed it 18 months ago!

By: Roxanne Darling

Roxanne Darling — Wed, 30 Jun 2010 23:45:34 +0000

@Lindsay – Thank you so much for your awesome comment! Scott Monty truly deserves the credit, though we did in fact have a good phone conversation after I posted this. He has been an incredible change-maker inside Ford. I hope his ears are burning from your detailed and positive observations.

By: LIndsey Raposa

LIndsey Raposa — Thu, 24 Jun 2010 13:11:08 +0000

Well I think Ford may have read this blog and done just what was suggested. I just checked and they are on Facebook and the page looks fantastic! They have included a lot of things mentioned in the blog above including The Ford Story, which is actually a link to the companies website. Ford also has their links up to Twitter, Flickr, and YouTube clearly represented on their Facebook Page. There is also Real Talk Real Customers, a place where customers can discuss and share experiences with other people. Ford’s Facebook also allows people to blog about the company. Have a compliant or issue? Ford clearly states that if you do Facebook is not the best way to get results. Instead they have a link that will bring you to all the information you need depending on the issue you are having. Rather than just having one customer service email address for people to respond to, Ford has multiple depending on what the issue is and with what product http://www.ford.com/owner-services/customer-support/contact-ford

I’m not a big Ford fan but I will say that I am so impressed by their interaction and participation with social media. I think their Facebook page is one of the best company pages I’ve ever seen. Everything is easy to find and the company is direct and to the point. It’s also great that they are so into blogging. I think car companies need to allow people to blog, customers want to hear solutions from other customers and know that they are not alone.

Great job Ford and great job Roxanne! Someone was listening.

By: Web Success Diva

Web Success Diva — Mon, 29 Dec 2008 16:32:33 +0000

This is an incredibly insightful post! Thanks for sharing :-)

By: Roxanne Darling

Roxanne Darling — Thu, 18 Dec 2008 07:09:20 +0000

@mpgomatic - please dm me on twitter of you can get the livestream going. If you have an iPhone, you can get the qik.com app or flixwagon.

By: mpgomatic

mpgomatic — Wed, 17 Dec 2008 16:30:47 +0000

@roxanne It looks like I may be at the Detroit auto show, after all. I would love to live stream if we could find the resources. My usual modus operandi is insanely time intensive … I shoot in MiniDV and edit in Final Cut.

By: Roxanne Darling

Roxanne Darling — Wed, 17 Dec 2008 05:32:54 +0000

@Warren Whitlock – Thank you! I certainly understand the urge to find fault – it is almost always easier than creating something successful out of nothing. Plus, I want to encourage people to do more, not give up.

I just found your comment in the spam list, so please accept my apology for the delayed posting.

By: rush_L

rush_L — Tue, 16 Dec 2008 22:00:14 +0000

http://reef.beachwalks.tv/video/731804:Video:4542

Okay…maybe just cut and paste then. It’s been on for a year now since before Univ. of Hawai’i Warriors were coming to the Sugar Bowl last year and I posted this as primmer for fans on what else is in Louisiana besides the French Quarter! (Okay, it was a stretch!)

“Cows and Bayous” with the silhouette of my dependable ride for several years now!

By: rush L

rush L — Tue, 16 Dec 2008 05:56:27 +0000

@roxanne darling Mahalo for the info and insight to what is possible...BTW I remembered I had already taken many of the reefers for a quick local ride last year in my car...remember? Find more videos like this on The Reef from: The Reef personal page... (hope this works!)