Home >

From the monthly archives:

April 2009

Have you seen the latest Neilson reports that Twitter users fail to come back after a month at a seemingly high rate? I think one reason is because they don’t fully understand the depth and breadth of usefulness Twitter can offer. Like a quick pass through any collectibles shop, you ‘re likely to miss the [...]

Continue Reading 6 comments HowTo, Social Media

San Diego Tweetup IN the Water

by Roxanne Darling on April 22, 2009

Here’s the press release from Patti Serano who is organizing this gathering. If you are in Southern California, please join us! If you’re not, we will be live streaming here: www.qik.com/rox Patti promises me a wet suit so I plan to get in the water for a few minutes at least (being a cold wimp!) [...]

Continue Reading 10 comments Aloha, News, Social Media

Tweet-Book with Toby Bloomberg Video Chapter

by Roxanne Darling on April 14, 2009

Does that title look like a foreign language? Somedays it feels like the web truly is its onw country. There certainly is a lot of jargon and even more unique behaviors and business practices that are found only online. I am sharing one of those practices in this post and several tech terms. Follow the [...]

Continue Reading 1 comment HowTo, Social Media, Strategy

I’ll Be at Social Media Club Hawaii April 10; Will You?

by Roxanne Darling on April 12, 2009

I sure hope so! Our new chapter has started off with incredible enthusiasm, and the word of mouth is really kicking in strong. Here’s the short scoop: The meeting proper is 5:30 – 7:00 pm. Feel free to come early/stay late and visit at the ING Cafe. 5:00 – 5:30 pm Optional networking and meeting [...]

Continue Reading 4 comments Activism, Aloha, News, Speaking

Ed Morita is the pastry chef at Longhi’s, a popular restaurant in Honolulu. He tells us how he is using Twitter to build his personal brand, drive traffic into the restaurant, save his job, and spread the Aloha! Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii Chapter [...]

Continue Reading 7 comments Branding, HowTo, Podcasts, Social Media, Video

And do it all in less than 2 months. “Whaaat?” you say. That’s right. This is another example of the power of the social web, of leveraging your network, of the network effect, of doing good and doing well, and so many other 21st century concepts made possible by the internet combined with intrinsic human [...]

Continue Reading 4 comments Activism, Branding, HowTo, Money Matters

How the Podsafe Music Network Works

by Roxanne Darling on April 5, 2009

The music industry has suffered one of the biggest disruptions caused by the internet. To be fair, they were among the first and hardest hit businesses whose revenues and revenue model were undercut by the profound and historical human desire to share the things they love. In this case, music. So I like pointing out [...]

Continue Reading 10 comments HowTo, Tech Tools