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Ed Morita’s Twitter Case Study at Social Media Club Hawaii

by Roxanne Darling on April 8, 2009

Ed Morita is the pastry chef at Longhi’s, a popular restaurant in Honolulu. He tells us how he is using Twitter to build his personal brand, drive traffic into the restaurant, save his job, and spread the Aloha!

Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii Chapter of the Social Media Club.

Ed supplements his text tweets with photos from his Flickr account too. Nom nom! And that’s our friend Daynah pictured in the episode with Ed.

Duration: 4:59 | iPod Version

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Tagged as: barefeetstudios, Branding, case study, daynah, Ed Morita, hawaii, ING, INGcafe, marketing, network, personal branding, smchi, socialmedia, socialmediaclub, socialmediaclubhawaii, twitter, video

11 Other Comments

{ 7 trackbacks }

Ed Morita on Using Twitter to Attract Customers « Social Media Club Hawaii: April 8, 2009 at 3:27 pm
Digital Biographer™ » Posts about Personal Branding as of April 9, 2009: April 9, 2009 at 1:16 am
Wash Your Produce Edition | Marketing Over Coffee Marketing Podcast: April 22, 2009 at 3:44 pm
Twitter’s Supposed Lack of Loyalty: It’s “too” easy | Bare Feet Studios: April 29, 2009 at 2:14 pm
Twitter ROI - Is it Too Popular? | Bare Feet Studios: May 18, 2009 at 2:12 pm
Hawaii Restaurant Association Links and Resources | Bare Feet Studios: June 28, 2009 at 7:18 pm
Aloha to our growing online community « ALOHA IBU: July 14, 2009 at 1:30 pm

{ 1 comment… read it below or add one }

Roxanne Darling July 14, 2009 at 10:21 pm: Nina – this is a fabulous blog post! Mahalo for the full discussion, all the link love, and embracing people across the beer and social networking community. It truly is changing business daily. I hope to meet you all on my trip to the Big Island. Plus, we do live stream our monthly meetings of Social Media Club expressly so our neighbor islanders can join us. We hope to take the meetings on the road too, so be on the look out for us!

http://www.smchawaii.org

This comment was originally posted on ALOHA IBU

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