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Ed Morita’s Twitter Case Study at Social Media Club Hawaii

April 8, 2009 · Print This Article

Ed Morita is the pastry chef at Longhi’s, a popular restaurant in Honolulu. He tells us how he is using Twitter to build his personal brand, drive traffic into the restaurant, save his job, and spread the Aloha!

Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii Chapter of the Social Media Club.

Ed supplements his text tweets with photos from his Flickr account too. Nom nom! And that’s our friend Daynah pictured in the episode with Ed.

Duration: 4:59 | iPod Version

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8 Responses to “Ed Morita’s Twitter Case Study at Social Media Club Hawaii”

  1. Ed Morita on Using Twitter to Attract Customers « Social Media Club Hawaii on April 8th, 2009 3:27 pm

    [...] Visit Bare Feet Studios to download the original video. [...]

  2. Digital Biographer™ » Posts about Personal Branding as of April 9, 2009 on April 9th, 2009 1:16 am

    [...] a book title includes things like ‘brand‘ and ’success’ or a book deals Ed Morita’s Twitter Case Study at Social Media Club Hawaii – barefeetstudios.com 04/08/2009 Ed Morita is the pastry chef at Longhi’s , a popular restaurant [...]

  3. Wash Your Produce Edition | Marketing Over Coffee Marketing Podcast on April 22nd, 2009 3:44 pm

    [...] 15:16 John T. on tradeshows and Mike McAllen sends a Twitter Case Study: [...]

  4. Twitter’s Supposed Lack of Loyalty: It’s “too” easy | Bare Feet Studios on April 29th, 2009 2:14 pm

    [...] check out a video case study presented at our first meeting of the Social Media Club (you are all invited! – next one is [...]

  5. Twitter ROI - Is it Too Popular? | Bare Feet Studios on May 18th, 2009 2:12 pm

    [...] is producing “wins” from many unlikely sources – just like the story of Ed Morita’s Twitter Case Study at Social Media Club Hawaii we recently profiled. It says that people are able to filter themselves too and proactively signup [...]

  6. Hawaii Restaurant Association Links and Resources | Bare Feet Studios on June 28th, 2009 7:18 pm

    [...] started using the social web: Ed Morita: @nctrnlbst, Longhi’s, http://www.bakershours.com; you can also watch a short video here as Ed explains how he uses Twitter and Flickr to attract customers Sean Priester: @TopofWaikiki and @pacificsoul, Top of Waikiki Bill Tobin: [...]

  7. Aloha to our growing online community « ALOHA IBU on July 14th, 2009 1:30 pm

    [...] creations, he has been immortalized at WordCamp for his WordPress tatoo, and served as a Twitter case study for his employer, Longi’s restaurant, at a Social Media Club Hawai’i event organized by [...]

  8. Roxanne Darling on July 14th, 2009 10:21 pm

    Nina – this is a fabulous blog post! Mahalo for the full discussion, all the link love, and embracing people across the beer and social networking community. It truly is changing business daily. I hope to meet you all on my trip to the Big Island. Plus, we do live stream our monthly meetings of Social Media Club expressly so our neighbor islanders can join us. We hope to take the meetings on the road too, so be on the look out for us!

    http://www.smchawaii.org

    This comment was originally posted on ALOHA IBU

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