Thinking About Having Your Own TV Show?

edison-video-growth-2009

I sometimes chide my business audiences when I am speaking from the podium with this question:
“Now, why don’t you have your own internet TV show/channel?” When you consider that only a few years ago it was impossible for anyone except the big media outlets to broadcast video content, and now you and I can do it for almost nothing, it is quite mind-boggling. Of course, that is why so few have jumped on board – and why the opportunity for those who do is quite extraordinary.

If you are a “solo-preneur” aka one person band, you can easily have a talking head show filmed from your desktop. If you are a larger company, you have tremendous assets at your fingertips, not to mention stories to be told, brands to be built, and customers to be educated and entertained.

Here is some newly released data to continue the discussion:

From Podcasting News: Internet Video Platform to grow 400% in 4 years

Worldwide shipments of devices that support Internet video consumption will nearly quintuple by 2013, according to electronics industry analysts iSuppli, spurred by an increase in consumers’ broadband Internet access.

Edison Research has been studying the internet podcasting phenomenon (this applies to audio and video content), and their data have demonstrated continuous growth. (See bar chart above.)

Consumers Expect to Find Their Content Online
• Broadband access is now the norm, and weekly online audio and online video usage have reached critical mass
• Media not meeting consumer expectations will suffer as their brand-loyal users will find other options far more easily

If you think online video is not applicable for traditional brands, consider that CBS News today has launched a live stream channel on uStream, and the traditional health care company, Johnson & Johnson, has had a YouTube channel for over a year. Thanks again to Rob Halpert for being a guest speaker at Podcamp Hawaii. And for you audio and/or CSI fans, the F.B.I. has several audio podcasts. That’s the official Federal Bureau of Investigation – not the guys “From Big Island” as reads a popular t-shirt here in Hawaiʻi.

Aloha,
roxanne-sig

5 Comments on “Thinking About Having Your Own TV Show?

  1. Thanx Rox, I agree and don’t think you need a huge audience to make it work, I have always seen & used podcasting, vodcasting and blogging as narrow-casting not broadcasting also for google juice and credibility.

  2. Great article Rox. I have to agree with you and also with Bruce’s comment. Now that anyone can have a show, people can build shows to a very fine niche and not have to worry so much about making people from ever walk of life happy; but just their target audience. I love the internet! ;-)

  3. Bruce and Bradly – thank you for your comments.

    Bruce – I think soon we will actually be swapping out “narrowcasting” and “broadcasting”.
    At first regular TV was broadcasting as it had larger audiences, and podcasters were the narrowcasters, with smaller audiences. But if you look at geography, why podcasters can reach the entire world, cheaply and easily and in most cases it’s free for viewers. That’s potentially a lot “broader” than just having your TV shows shown in your local area or just your own country. He He.

    Andy Bumatai shared his thoughts with our class yesterday (Session 4 of Getting Started on the Social Web): “Remember when television was introduced in the 50′s? Well that’s what is happening now.”

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