Although my friend Lorelle snickers a little when people are drawn to blogging exclusively for the amazing SEO (“search engine optimization” benefits), there is no doubt that running your web site on a blog software platform can do wonders for your business’s ability to be found on Google searches.
I often get asked which blogging platform I recommend, combined with “what about Blogger, Squarespace, Movable Type, etc?” I am a “WordPress hands-down, no question, no doubts” kind of person. The admin interface is a dream, the range of design themes and plug-ins that extend its functionality are best in class and far exceed what is available for all of the other blogging platformscombined, and now, there is word straight from Matt Cutts himself that WordPress plays best with Google.
Matt Cutts has worked at Google since 2000, and knows as well as anyone how Google ranks web sites and how web sites can better interact with Google to get positive search results. Here’s the money quote from his talk at WordCamp in San Francisco this past May, 2009:
WordPress takes care of 80-90% of (the mechanics of) Search Engine Optimization (SEO)
Check out his entire slide presentation here. The money quote is on slide 12.
So really, you can stop wondering now and go get yourself a WordPress blog! By the way, it’s not that Lorelle is against SEO, she is just a very pro-active proponent of the conversational and connecting strengths of blogging first. The SEO comes second or third in her priorities.
Aloha,
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You are so right, my dear friend! I’m not against SEO, especially when WordPress makes me forget about it with all the heavy lifting it does. What I am against is those who play the SEO game when they really don’t understand what it is all about. it’s the game for them. How many visitors can I get today? How many pageviews? How many numbers will go up? Get those numbers UP UP UP!
When it becomes about the numbers and not the human faces behind those numbers, that’s not caring. That’s not living in a participatory world. That’s not valuing individuals.
You might get 1000 visitors a day and make $50. Or you might get one quality visitor who trusts and believes in what you are doing who will bring you $5,000 in a single sale. Or change someone’s life in a way that makes them get the point, make money, or even save a life, if not de-stress it for a few moments. To me, the one becomes more important than the thousands. Shouldn’t it be that way?
I want to live in a world that is that way, so that’s why it’s important, but lower on the list. You have me so pegged, Rox!
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Lorelle – I am SO glad you left that comment! I am trying to write shorter blog posts and it is really hard for me – then you step in and add the other things I wanted to say. Perfect, wonderful, thank you.
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i can’t praise wordpress enough, I’ve been in the SEO industry for 6 years and now with wordpress I don’t have to mess about with huge chucks of code, “Use WordPress” job done
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