From the monthly archives:

December 2009

Using Social Media to Differentiate

by Roxanne Darling on December 15, 2009

I was invited to speak last week at the Sales and Marketing Executives meeting here in Honolulu, which featured Governor Linda Lingle as the keynote speaker. The topic was “Using Social Media to Differentiate.” I have posted my presentation file at Slideshare and also uploaded the five video episode snips I created to represent a [...]

Continue Reading 12 comments News, Speaking

Confused? Consider Rox’s 180 Rule

by Roxanne Darling on December 3, 2009

When I am doing social web training these days, at least once or twice an hour I implement what I call “Rox’s 180 Rule.” It is very simple, though not always comfortable to implement. As people and companies are learning how to participate on social networks, deciding what sorts of content to create, or even [...]

Continue Reading 5 comments Branding, Money Matters, Strategy

Upcoming Presentations

October 5: Keynote on Social Media and Breakout Session on Internet Video at the Technology & Internet Expo

September 15: Moving to digital and knowledge based economies - supporting zero emissions initiatives Zero Emissions World Congress

August 26: Marketing with Twitter and Facebook at Hawaii Transportation Association Annual Leadership Conference

August 18: How to effectively use video & livestreaming at PRSA of Hawaii

August 7: Strategic Implications of Social Networks for NonProfit Organizations for the Weinberg Fellows (private)

June 27 - August 29: Spiritual Awakening Book Club In the Transition - Practical Spirituality

June 3: Strategic Implications of Social Networks - Even If You Are Not Participating! at the Rotary Club of Honolulu Sunset

May 28-30: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the Nā Hōkū O Hawaiʻi Music Festival

May 22: Using Social Networks for Personal and Business Promotion, annual conference of the Hawaii Court Reporters and Captioners Association

May 13: Introduction to Twitter & Facebook Strategies for NonProfits, presented to the Weinberg Fellows on Maui and supported by the Aloha United Way

April 30: Using Online Video as a Business Communication & Marketing Tool at the Next Level Hawaii Conference

April 1: Social Media Marketing in Tourism for the Maui Visitors Bureau Destination Partners

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