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Executive Overview of Social Media for the C’s

by Roxanne Darling on December 4, 2009

I had an opportunity to speak with the “c”s at a leading Hawaii company today. That’s shorthand for the CEO, the CFO, the CTO, the CLO, etc. As is standard practice, I do not disclose our consulting clients unless the client wishes to do so. They shall remain anonymous for now.

I love doing this type of session – one and half hours of touring the social web and discussing the implications for marketing, customer service, new lines of business, technology, and of course the ever-present legal and HR concerns. Plus I enjoy working with smart people whose questions help me dig into my own background and experience.

I am the personality type that actually gets smarter and energized by interacting with others, so you can see why I am drawn to this type of work. In today’s case, the team member who has been implementing the social web assets was also present, adding very relevant information that I did not have regarding the company’s current status. The only thing I forgot was to take my easy button!

I like to share my presentations; today I created a small Quicktime movie that can be viewed on iPhones and video-enabled devices. I didn’t want to clog the client’s network with a large attachment so I chose to create this post and make the file available for download here, in case any of you readers find it useful. It includes a copy of Eric Qualman’s awesome YouTube video, the Social Media Revolution, which we used to open the meeting.

Download my presentation, Social Media: Hidden Pearls or Time Waster? as a Quicktime movie. (28 MB; slides without audio plus the embedded movie)

FYI the feedback was awesome. If your company or a company you know if would like to have the business message of social media delivered to your executives, please contact me. I have an ability to converse with strategic thinkers who may not be technical but who desire to be innovators in their organizations and industries.

Aloha,

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Tagged as: discussion, executives, presentation, socialmedia, Tech Tools

12 Tweets

{ 15 comments… read them below or add one }

Erik Qualman December 5, 2009 at 6:02 am: Roxanne:

Thanks for the kind words about my Socialnomics video – C-Levels really seem to get a lot out of the video and book so it’s nice to see you have the same experience.

Thanks for the support and keep up the great work!!

Aloha!

Erik Qualman
Roxanne Darling December 5, 2009 at 8:42 am: @Erik Qualman – You are the one I thank! Your video and book have done so much to expedite the conversation. I explained the concept (of creating a CC-licensed informational video that people are encouraged to share to help market your book) when showing it. People are just as surprised about the “copyleft” concept as they are by the numbers in your video. For me, it is a case study within a case study.

And your finding this post also demo’s that you use search alerts effectively from a time and etiquette perspective – two other points I made yesterday. :-)

Let me know if you are headed to Hawaii – as head of the Social Media Club chapter, I would be delighted to give you a speaking venue and connect you more personally with the locals.
Erik Qualman December 5, 2009 at 10:05 am: Hopefully I get to Hawaii again soon – I love that place and I will definitely let you know if that happens!!
roxannedarling December 4, 2009 at 5:01 pm: Executive Overview of Social Media for the C’s: I had an opportunity to speak with the &#822.. http://bit.ly/6Nq3Xg from BareFeet Blog

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WalesSMjobs December 4, 2009 at 5:10 pm: Executive Overview of Social Media for the C’s http://tinyurl.com/yfmnwzj #socialmedia #news

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joltsocialmedia December 4, 2009 at 5:10 pm: Executive Overview of Social Media for the C’s http://bit.ly/5eQlCE

#socialmedia

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Alltop_Social December 4, 2009 at 5:19 pm: Executive Overview of Social Media for the C’s http://bit.ly/7KtwlC Social-Media.alltop

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sfsmjobshoot December 4, 2009 at 5:19 pm: Executive Overview of Social Media for the C’s http://bit.ly/8Iol9a #news #socialmedia

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socialmediajs December 4, 2009 at 5:21 pm: Executive Overview of Social Media for the C’s http://bit.ly/6i2p0P #news #socialmedia

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AggieGreiter December 4, 2009 at 5:21 pm: Executive Overview of Social Media for the C’s http://bit.ly/5eQlCE

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JunoPark December 4, 2009 at 5:34 pm: RT @Alltop_Social: Executive Overview of Social Media for the C’s http://bit.ly/7KtwlC

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vividsocial December 4, 2009 at 6:05 pm: Executive Overview of Social Media for the C’s http://bit.ly/5UYP1t

#socialmedia

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Dustin_Schmidt December 4, 2009 at 6:07 pm: RT @vividsocial – Executive Overview of Social Media for the C’s http://bit.ly/5UYP1t #socialmedia

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cleveland129 December 5, 2009 at 3:39 am: Executive Overview of Social Media for the C’s | Bare Feet Studios http://bit.ly/8G3NTt

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roxannedarling December 5, 2009 at 8:46 am: @equalman Thanks for commenting on my post and for walking your talk so masterfully. I responded with more detail. http://bit.ly/6Nq3Xg

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