Using Social Media to Differentiate

I was invited to speak last week at the Sales and Marketing Executives meeting here in Honolulu, which featured Governor Linda Lingle as the keynote speaker. The topic was “Using Social Media to Differentiate.” I have posted my presentation file at Slideshare and also uploaded the five video episode snips I created to represent a few of the many case studies in the talk.

You can view the slide show here.
You can download a PDF of the slides here.

David Jones v Microchip

Watch the original video from David Jones.
Watch the original video from Microchip.

Blendtec Listens to & Surprises Customers

Watch the original video.

Johnson & Johnson Shares Even the Bad News

Watch the original video.

Gary Vaynerchuk Says Stop Waiting

Watch the original video.

The US Navy’s Social Media Policy

Watch the original video.

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Tagged as: complaint, david jones, hawaii, Honolulu, microchip, roxanne darling, smei, socialmedia, video, youtube

Rox Presentations

February 14, 2012: Travel & Tourism in Social Media PubCon Paradise

January 12 - February 9 , 2011: Five Week Course: Social Media for Writers and Artists (private)

December 14, 2011: Social Media for NonProfit Directors Junior Achievement of Hawaii Board Presentation

October 19, 2011: Is There Snake Oil in Your Social Media at Hawaii Social Media Summit (Use code SMCHI to save $20!)

October 6, 2011: Managing Your Time, Attention, & Personas at Tweetea & Social Media Club Detroit

September 29, 2011: Using The Social Media Game to Develop a Social Media Strategy Maui SMUG

August 25, 2011: Social Media for Nonprofit Directors for the Weinberg Fellows (Private event)

June 22, 2011: Social Media Marketing at Hawaii Business Magazine Lunch & Learn

April 14, 2011: A Conversation about Social Media Influence at the Hawaii Social Media Seminar by Tech News Bytes

March 28, 2011: Non-Techie Guide to Social Media at Hawaiian Telcom University

March 8, 2011: Quick Bites on Marketing, Customer Service, Employees, and Social Media at Servco Pacific Annual Management Conference

October 5, 2010: Keynote on Social Media and Breakout Session on Internet Video at the Technology & Internet Expo

September 28, 2010: Social Media Trends and Insights at the Better Business Bureau National Assembly

September 15, 2010: Moving to digital and knowledge based economies - supporting zero emissions initiatives Zero Emissions World Congress

August 26, 2010: Marketing with Twitter and Facebook at Hawaii Transportation Association Annual Leadership Conference

August 18, 2010: How to effectively use video & livestreaming at PRSA of Hawaii

August 7, 2010: Strategic Implications of Social Networks for NonProfit Organizations for the Weinberg Fellows (private)

June 27 - August 29, 2010: Spiritual Awakening Book Club In the Transition - Practical Spirituality

June 3, 2010: Strategic Implications of Social Networks - Even If You Are Not Participating! at the Rotary Club of Honolulu Sunset

May 28-30, 2010: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the Nā Hōkū O Hawaiʻi Music Festival

May 22, 2010: Using Social Networks for Personal and Business Promotion, annual conference of the Hawaii Court Reporters and Captioners Association

May 13, 2010: Introduction to Twitter & Facebook Strategies for NonProfits, presented to the Weinberg Fellows on Maui and supported by the Aloha United Way

April 30, 2010: Using Online Video as a Business Communication & Marketing Tool at the Next Level Hawaii Conference

April 1, 2010: Social Media Marketing in Tourism for the Maui Visitors Bureau Destination Partners

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