Should You Monitor Social Media Behavior at Work?

You know that social media has gone mainstream when CNN has cover articles about it and when the NY Times features tools and tips like this, pretty much on a weekly basis: Keeping a Closer Eye on Employees’ Social Networking New software allows companies to automatically monitor how much time employees are spending on social networking sites and what they’re posting when…

Pledge Your Weight Loss, Feed Others

Polly Kauahi, Development Director of the Hawaii Food Bank, has been a regular at our free Social Media Club Hawaii meetings for the past several months. She has taken social media by the horns! Polly created a community fundraising event that all of us can support with very little effort while generating a high return – in fact less than two (2!)…

Facebook Insights from Social Media Club Hawaii

We had an open forum on Facebook at the March meeting of Social Media Club Hawaii, held free of charge courtesy of ING Direct Cafe in Waikīkī. People were invited to submit questions and tips in advance. We shared these at the meeting, while my colleague Rob Bertholf and I moderated the meeting and added several tips, along with Joel Tomyl, Tara…

Beware of Social Media: It Does Create Change, Like It or Not

The social media flap du jour is about the Nestlé fan page on Facebook being slammed with comments about their use of unsustainable farming in Indonesia for palm oil. It’s perfect timing as I held a webinar training this morning with a new client who shared concerns about the possibility of negative comments and inappropriate photos as a reason her brand is…