Rox Talks Video Ads & Next Level Hawaii

I am launching web cam conversations with you this week. It’s the one form of video I have not done very much though the idea of it appeals to me a lot.

It’s short, just under 6 minutes, and here’s what you’ll find inside:
Rox makes a confession
Shout out to NYTimes.com
Opinion: Pre-roll ads are rude
Edison Research on Podcast Ads
Next Level Hawaii Conference in April 2010

(Links after the jump!)


Rox makes a confession
I conduct a lot of trainings on how to use internet video fro business, and the one form I advocate but don’t use very often is the web cam reporting. So today I launch what I hope will be regular personal messages from me to you.

Shout out to NYTimes.com
They recently added a TimesCast video feature to the home page.

Opinion: Pre-roll ads are rude
Yes, people think they are effective because “they get viewed” but I don’t like being held hostage for what I really bothered to come to your page to see, and, I am betting that people are not really watching, even though their computer forces them to play it. I think advertisers would be better served to run ads at the end. At least for high value, internet savvy consumers like me.

Edison Research on Podcast Ads
One of these days I will get around to interviewing Tom Webster, the man behind this research. There are so many compelling things to discuss!

Next Level Hawaii Conference in April 2010
This is a social media conference coming up soon at the end of April, being organized by Kelly Mitchell, aka @HawaiiRealty on Twitter. It’s being held right here in Hawaii and I am speaking along with Chris Pirillo, Geoff Livingston, Micah Baldwin, Aaron Brazell, and Jesse Stay. It’s going to be intimate (one single track!), focused, and is being paired with extensive opportunities to network and have quality conversations with the speakers. I hope you’ll join us.

Aloha,
roxanne-sig

2 Comments on “Rox Talks Video Ads & Next Level Hawaii

  1. Nice job Rox! It always amazes me how you can do these in one take. :) Btw, I hate pre-rolls too.

  2. @Peter Thanks for your comment – and your viewing! The main thing with video is that we are usually our own worst critics. It is inevitable that each person gets “better” at it – meaning smoother language, shorter talking points, good sound quality, lighting, etc – with practice. Some people never drop the self-criticism tho! Others of us learn to ignore it.

    So just get started – it’s only up from there.