I interviewed Charlene Kauhane (of Kauhane Inc.) and Keliʻi Brown of the Maui Visitors Bureau over at the Ulupalakua Ranch on Maui. I had been hired to create, staff, and execute a Social Media Campaign for the Bureau, all in the span of less than six weeks. There are many discussion points in here:
- How speed is affecting business and marketing
- The power of collaboration between new media and old media
- Using trust and gut instincts to choose the right partners
- Know how to choose the right mix of skills & reach for media team
- Giving your partners free reign to do what you hired them to do
- Social media has a lot of requirements behind the scene to be successful
- Add training for destination partners as part of the marketing plan
Download iPod Version | Duration: 6:55
Mahalo to our new media team:
Chris Christenson, The Amateur TravelerJudi Clark, Digital ID Coach
Peter Liu, In a Cool Hour (and photo credit for our group shot!)
Liza Pierce, A Maui Blog
Shane Robinson, Bare Feet Studios
Roxanne Darling, BeachWalks.tv and Project Lead
Please stay tuned for a followup post where I will share some data with you and the four-pronged approach that helped make this campaign so successful!
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@PeterLiu47 Thanks for the tweet! It is now posted on Bare Feet Blog and accepting comments. :-) http://bit.ly/dAY5Id
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Maui Visitors Bureau Explains How to Manage Risk and Social Media: I interviewed Charlene Kauha… http://bit.ly/9rEyMy #socialmeda #howto
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Maui Visitors Bureau Explains How to Manage Risk and Social Media: I interviewed Charlene Kauha… http://bit.ly/91L20m from BareFeet Blog
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Maui Visitors Bureau Explains How to Manage Risk and Social Media http://bit.ly/9Wa4R4 #socialmedia
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Maui Visitors Bureau Explains How to Manage Risk and Social Media http://om.ly/jwfJ
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Maui Visitors Bureau Explains How to Manage Risk and Social Media http://om.ly/jwfb
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