Social Media Measurement and the Stages of Change

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For the best science and insights in the business I frequently turn to my colleague Tom Webster, whose blog, BrandSavant, has been exploring social media metrics these days. Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my … [Read more...]

Social Media: Making Business Fun Again

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When speaking to newbies about the what, where, why, and how of social media, I often remark how social media seems to help business people actually have fun again with their business! We all go into business because we like doing something - be it fixing cars, flying planes, making muffins, or … [Read more...]