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From the monthly archives:

January 2011

Hawaii Social Media Trends 2011 – SMCHI, Jan 18

by Roxanne Darling on January 25, 2011

Those smiling faces are Malia Yoshioka of WhyGoHawaii and Randi Okuhara of the Sheraton Princess Kaiulani Hotel Social media planning is like any other business practice: the questions you ask will enable the optimal strategic considerations. This is a distinctly different modus operandi than follow the herd or panic jumping. There is no “one size [...]

Continue Reading 2 comments Social Media, Strategy

For Travel Destinations: Working Well with Bloggers

by Roxanne Darling on January 5, 2011

I am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. It is a rather unique concept, a “New Media Artist-in-Residence” Program. I will write about the specifics in a separate blog post, though I did start noodling on this idea back in 2008. Today I want to share with [...]

Continue Reading 0 comments HowTo, News, Social Media