Those smiling faces are Malia Yoshioka of WhyGoHawaii and Randi Okuhara of the Sheraton Princess Kaiulani Hotel Social media planning is like any other business practice: the questions you ask will enable the optimal strategic considerations. This is a distinctly different modus operandi than follow the herd or panic jumping. There is no “one size [...]
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From the monthly archives:
January 2011
Hawaii Social Media Trends 2011 – SMCHI, Jan 18
by Roxanne Darling on January 25, 2011
For Travel Destinations: Working Well with Bloggers
by Roxanne Darling on January 5, 2011
I am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. It is a rather unique concept, a “New Media Artist-in-Residence” Program. I will write about the specifics in a separate blog post, though I did start noodling on this idea back in 2008. Today I want to share with [...]


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