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Sprout Social for Social Media Interaction and Analytics

sprout social logoI’ve started using Sprout Social to manage the social media for one of my client projects and I LOVE it! This is just a short post to weigh in on how much a user interface matters these days.

  • Raise your hand if you are on the computer a lot. #ScreenFatigue
  • Raise your hand if you have a lot of social media incomings and should have a lot of outgoings, whether you are meeting your expectations or not. #Overwhelmed
  • Raise your hand if someone somewhere wants to know what the heck you do all day! #ShowMeTheNumbers
  • Raise your hand if you like one stop shopping and accounting. #DontMakeMeRunAround

    Well Sprout Social does all this and more for me. I have had major resistance to using HootSuite. I give them credit for being early in the space to attempt a lot of integration and advanced functionality. But I find it soooo sloooow and I find the interface so unpleasant. Then along comes Sprout Social which is fast, so easy on my eyes, with such an intuitive user interface, straightforward pricing, alive customer support…!

    Cherry on top? They have weekly webinars that are actually useful – including rockstar audience members. You know something is really good (at least from the social media point of view) when the people it attracts are top shelf. And a really helpful blog. And real people to answer questions.

    I’ve attached here screenshot of one action in sprout sociala screenshot of just one screen that opens up in a cascade only as you ask it for more options. (Click to view the screen shot full size.) Such a delight! It found a YouTube video for me (via Web Alerts I set up), then allowed me to draft a message, which I then chose to post to several places at once, and then offered me the chance to schedule it, based on their user data recommendations!

    What I used to dread doing, I now look forward to. That, folks, is how important a user interface (and it’s underlying features of course) is to me! In case you are wondering, I am a paying customer, plain and simple. It’s just so rare that companies aka people do something so well – it deserves a shout out!


    15 Comments on “Sprout Social for Social Media Interaction and Analytics

    1. Oooh I like the look of this! I too can’t handle hoot suite or any other multi-column social media interface. It’s just too much to look at all at once. This looks much cleaner. I’m definitely giving this a look. Mahalo for sharing!
      Ihilani recently posted..the good of lifeMy Profile

      • Hi Ihilani!
        I am so glad you liked this. They have a low cost plan for solo-preneurs and I am really curious to hear how you like it. That very thing you said about the endless rows of disconnected columns = exactly one of the things that make Hootsuite so stressful. And see below for how quickly Sprout Social responded. :-)

    2. Thanks so much for the kind words, Roxanne! We’re so happy to hear that you’re loving the application, design, and support. And that we’re making your job a little easier and more enjoyable!

      Brittany Morse
      Social Marketing Manager, Sprout Social

    3. Thanks for sharing with us a new knowledge that we can apply in seeking for the great change that we want in our stuff, Great job!

    4. Spectacular article. Thanks for sharing your thoughts with us. This Sprout Social for Social Media Interaction and Analytics you’ve posted I could apply this in my blogging.

    5. This is a wonderful blog. This sprout social for social media interaction and analytics is perfect for the newly blogger like me.

    6. Thanks for these fantastic post.Its help me a lot.

    7. I guess I answered on the affirmative on all of your questions.

      On another note, thanks for sharing Sprout Social. I also need an alternative to Hootsuite.

    8. Great post, thanks for sharing with us this fruitful ideas…. I know that thus can bring a huge help to all the blogger…

    9. I haven’t use Social Sprout yet. And I’m thankful that you have introduced it. I should have learn this long time..

    10. This is a great share. I have heard good things about Spredfast, hadn’t heard about Social Sprout. Have you used Spredfast? … and if so, how would you say it compares?

    11. Thanks Roxanne. I like Hootsuite, but am always willing to branch out and try new things. I will need to play around with Social Sprout and see if it is a fit.

    12. I think I am the #1 ScreenFatigue victim! Oh my! :) Been hearing a lot about this Sprout Social but haven’t really tried it. However, based on what you said, I think I might give it a nice shot. :)