Social Media Case Study: Collaborate with Traditional Media

Tehani Diaz of HCAP in PBN

Let me introduce you to my client, HCAP – Honolulu Community Action Program, Inc. They are among the top 10 largest nonprofits in Hawaii, with a wide range of services being provided across O Ľahu. I have been working with them for the past few months as a Social Media Executive-in-Residence. Somewhat surprisingly for an organization of its size, it had managed to…

Case Study: US Navy in Hawaii Uses Social Media During #hitsunami

As a direct result of the U.S. Navy’s outreach to bloggers here in Hawaii, I have been fortunate to both participate in some outstanding programs (like an overnight embark on the USS Nimitz) and also developed enormous respect for their adoption of social media (video interview) and their orderly and standardized approach. They are among the best examples of what I often…

Ed Morita’s Twitter Case Study at Social Media Club Hawaii

Ed Morita is the pastry chef at Longhi’s, a popular restaurant in Honolulu. He tells us how he is using Twitter to build his personal brand, drive traffic into the restaurant, save his job, and spread the Aloha! Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii Chapter of the Social Media Club. Ed supplements…

Case Study: Twitter + Two Weeks = $7000 Raised

Though many traditional businesses are still sitting on the sidelines studying how the “not new anymore” social web tools work, the people are taking it to the trees and creating events for social benefit. So I am delighted to present a brief case study for your consideration. The latest of these is Twestival, a global event designed to have simultaneous fund-raising efforts…

Case Study: Pretty But Powerless

A recent mailing I received from the New Mexico Advertising Federation gives us all an opportunity to commit a few key points to memory when developing online business tools. Trust me, after over 10 years in the web development business, we have tremendous respect for the challenge of creating a useful business website that plays well online as well as offline. There…

Working with Volunteers: The Nuts & Bolts of Facebook and Twitter

Nuts & Bolts of Working with Volunteers, photo by ivanwalsh on Flickr

I am presenting a 90-minute talk on Friday, having been hired by the County of Maui to “help agencies boost their volunteer programs with FB and possibly Twitter. It should be fun, motivating and engaging. People want to know the nuts, bolts of FB and how to recruit volunteers, announce programs and events and link with their audience. You may cover Twitter…