How do you explain the calm and cooperation that was everywhere in evidence during the wind up to the Hawaii tsunami alert? Social media has earned a spot alongside our government planners and traditional news media. The user-generated messages supported both of those organizations on a second by second basis.
If you think about the [...]
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News
Hawaii Tsunami Proves Social Media Power Again: Information is a Tonic
by Roxanne Darling on February 27, 2010
Social Media Club Hawaii Celebrates Ma Ka Hana Ka ʻIke
by Roxanne Darling on January 4, 2010
About a year ago I founded the Hawaii Chapter of the Social Media Club. It is part of a international nonprofit organization of social media practitioners and exists to develop and share best practices and ethics on the social web. One of the first goals we had was to get the word out in the [...]
Continue Reading 4 comments Aloha, HowTo, News, Social Media
Using Social Media to Differentiate
by Roxanne Darling on December 15, 2009
I was invited to speak last week at the Sales and Marketing Executives meeting here in Honolulu, which featured Governor Linda Lingle as the keynote speaker. The topic was “Using Social Media to Differentiate.” I have posted my presentation file at Slideshare and also uploaded the five video episode snips I created to represent a [...]
Social Web Bootcamp – Time to Get in the Game
by Roxanne Darling on October 26, 2009
Does it feel like 1999 all over again?
Remember when you didn’t think you needed a web site because you had a brochure?
Confused by all the hype surrounding blogs, Twitter, YouTube, and Facebook?
Then Social Web Bootcamp is for you. It’s a one day program that takes you from the 30,000’ view of how [...]
It’s Official: Bloggers Are Recognized by the FTC
by Roxanne Darling on October 6, 2009
As I have been discussing here in the past few months, the issue of payola, pay-per-post, freebies, and other incentives by marketers to entice blog coverage has come under review of the Federal Trade Commission. They have published new rules covering paid reviews and celebrity endorsements. The vote was 4-0 in favor.
Keep in mind, [...]
Continue Reading 7 comments Money Matters, News, Social Media
KnowHow Café: Where smart people go to get smarter about the social web
by Roxanne Darling on June 26, 2009
We have the antidote to yesterday’s post on how to learn what you don’t know!
We are launching a new business that is all about training. We’ve helped out clients be incredibly successful on the web over the past 14 years, and we want to share this knowledge with others. We also want to do it [...]
Hawaii Restaurant Association Links and Resources
by Roxanne Darling on June 22, 2009
The Hawaii Restaurant Association is holding a 90-minute seminar today (at 9 am and repeated at 2 pm) on “Social Networks: What it’s all about” to help its members and other businesses here in Honolulu understand about Twitter, Facebook, and other social networks. I will be speaking, along with Mark Johnson of logicspin and menumill. [...]
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