This week is the first ever Nā Hōkū Festival, a celebration of the arts and culture of Hawaiʻi. I am fortunate to be a guest speaker at their conference event, which features three days of educational and inspirational sessions covering every aspect of being a Hawaiian musician. Other events include concerts around Oʻahu, and the [...]
From the category archives:
Branding
This presentation was for the Hawaii Court Reporters and Captioners Association. These are the fine folks who work in the courtroom transcribing the proceedings, in lawyer offices taking depositions, and providing captioning for the hearing-impaired. Where would be without them?! Here is a transcript of the slides I used, which was followed by real time [...]
Continue Reading 14 comments Branding, HowTo, Social Media, Speaking
The social media flap du jour is about the Nestlé fan page on Facebook being slammed with comments about their use of unsustainable farming in Indonesia for palm oil. It’s perfect timing as I held a webinar training this morning with a new client who shared concerns about the possibility of negative comments and inappropriate [...]
Continue Reading 11 comments Branding, Gossip 2.0, Social Media
When I am doing social web training these days, at least once or twice an hour I implement what I call “Rox’s 180 Rule.” It is very simple, though not always comfortable to implement. As people and companies are learning how to participate on social networks, deciding what sorts of content to create, or even [...]
Continue Reading 5 comments Branding, Money Matters, Strategy
At a recent meeting of the Hawaii Chapter of the Social Media Club, I talked briefly with Dr. Bill Haig of Power Logo Design about the shifting sands of brand credibility and how that gets created and managed. He has a successful business and several white papers on the specialty of “credibility based logo design.” [...]
The social web has made it so easy for people to connect with each other and have a voice at the table like never before. Last night at a tweetup here in Honolulu, I met Larry Heim, CEO of HonBlue. This was a Tweetup Treat, as Larry and I do not normally travel in the [...]
Continue Reading 8 comments Activism, Branding, HowTo, Social Media
Twitter and Facebook were down some today due to “Denial of Service” (DoS) attacks. Here’s some information on what they are, how they occur, and what you can do as a netizen to help prevent them! A DoS occurs when a malicious programmer or programmers unleash commands across thousands computers that have been infected with [...]
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