From the category archives:
Last week I collaborated with two of my Social Media Club colleagues, Philippe Tassin and Tara Coomans in a three-hour consultation with the very cool folks at Montgomery Motors. If you don’t know them, they are a sixty-plus year old, family-owned, and Hawaii-born and bred company that sells motorcycles and related cool gear. There are [...]
Continue Reading 0 comments Branding, News, Social Media, Video
When speaking to newbies about the what, where, why, and how of social media, I often remark how social media seems to help business people actually have fun again with their business! We all go into business because we like doing something – be it fixing cars, flying planes, making muffins, or creating ad campaigns. [...]
Continue Reading 2 comments Branding, HowTo, Social Media, Strategy
This week is the first ever Nā Hōkū Festival, a celebration of the arts and culture of Hawaiʻi. I am fortunate to be a guest speaker at their conference event, which features three days of educational and inspirational sessions covering every aspect of being a Hawaiian musician. Other events include concerts around Oʻahu, and the [...]
This presentation was for the Hawaii Court Reporters and Captioners Association. These are the fine folks who work in the courtroom transcribing the proceedings, in lawyer offices taking depositions, and providing captioning for the hearing-impaired. Where would be without them?! Here is a transcript of the slides I used, which was followed by real time [...]
Continue Reading 2 comments Branding, HowTo, Social Media, Speaking
The social media flap du jour is about the Nestlé fan page on Facebook being slammed with comments about their use of unsustainable farming in Indonesia for palm oil. It’s perfect timing as I held a webinar training this morning with a new client who shared concerns about the possibility of negative comments and inappropriate [...]
Continue Reading 1 comment Branding, Gossip 2.0, Social Media
When I am doing social web training these days, at least once or twice an hour I implement what I call “Rox’s 180 Rule.” It is very simple, though not always comfortable to implement. As people and companies are learning how to participate on social networks, deciding what sorts of content to create, or even [...]
Continue Reading 2 comments Branding, Money Matters, Strategy
At a recent meeting of the Hawaii Chapter of the Social Media Club, I talked briefly with Dr. Bill Haig of Power Logo Design about the shifting sands of brand credibility and how that gets created and managed. He has a successful business and several white papers on the specialty of “credibility based logo design.” [...]
February 14, 2012: Travel & Tourism in Social Media PubCon Paradise
January 12 - February 9 , 2011: Five Week Course: Social Media for Writers and Artists (private)
December 14, 2011: Social Media for NonProfit Directors Junior Achievement of Hawaii Board Presentation
October 19, 2011: Is There Snake Oil in Your Social Media at Hawaii Social Media Summit (Use code SMCHI to save $20!)
October 6, 2011: Managing Your Time, Attention, & Personas at Tweetea & Social Media Club Detroit
September 29, 2011: Using The Social Media Game to Develop a Social Media Strategy Maui SMUG
August 25, 2011: Social Media for Nonprofit Directors for the Weinberg Fellows (Private event)
June 22, 2011: Social Media Marketing at Hawaii Business Magazine Lunch & Learn
April 14, 2011: A Conversation about Social Media Influence at the Hawaii Social Media Seminar by Tech News Bytes
March 28, 2011: Non-Techie Guide to Social Media at Hawaiian Telcom University
March 8, 2011: Quick Bites on Marketing, Customer Service, Employees, and Social Media at Servco Pacific Annual Management Conference
October 5, 2010: Keynote on Social Media and Breakout Session on Internet Video at the Technology & Internet Expo
September 28, 2010: Social Media Trends and Insights at the Better Business Bureau National Assembly
September 15, 2010: Moving to digital and knowledge based economies - supporting zero emissions initiatives Zero Emissions World Congress
August 26, 2010: Marketing with Twitter and Facebook at Hawaii Transportation Association Annual Leadership Conference
August 18, 2010: How to effectively use video & livestreaming at PRSA of Hawaii
August 7, 2010: Strategic Implications of Social Networks for NonProfit Organizations for the Weinberg Fellows (private)
June 27 - August 29, 2010: Spiritual Awakening Book Club In the Transition - Practical Spirituality
June 3, 2010: Strategic Implications of Social Networks - Even If You Are Not Participating! at the Rotary Club of Honolulu Sunset
May 28-30, 2010: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the Nā Hōkū O Hawaiʻi Music Festival
May 22, 2010: Using Social Networks for Personal and Business Promotion, annual conference of the Hawaii Court Reporters and Captioners Association
May 13, 2010: Introduction to Twitter & Facebook Strategies for NonProfits, presented to the Weinberg Fellows on Maui and supported by the Aloha United Way
April 30, 2010: Using Online Video as a Business Communication & Marketing Tool at the Next Level Hawaii Conference
April 1, 2010: Social Media Marketing in Tourism for the Maui Visitors Bureau Destination Partners
You can follow and connect with Roxanne on Google+, Twitter, LinkedIn, Flickr, The Reef, Facebook, Upcoming, and most every day at the beach on Beach Walks with Rox.
You can follow and connect with Shane on Google+, Twitter, LinkedIn, Flickr, The Reef, Viddler, Facebook, Upcoming, and at his neglected blog.
