Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking
Can Ford be the Social Media Turnaround Story of 2009? I would love to see that! They are off to a good start; here are my ideas on how they can ramp up their efforts and increase the chances for success. Caveat: My father worked for Ford for 37 years, retiring as Vice President of Marketing … [Read more...]
I suppose the short, snarky answer would be because some ads are sneaky, insulting, or manipulative - not the most virtuous qualities. They take things and make them into something they are not, to trick us into buying them. The lesson of social media is that people often actually like the plain old … [Read more...]
What a challenge! How do I give an overview of all that is the social web in 10 minutes? Fortunately, we have several other great speakers to follow and plenty of time for Q&A. (Dan Zelikman of "StarrTech Interactive":http://www.starrtech.com/; Nadine Kam of "Honolulu … [Read more...]
Everyone knows the "airlines are hurting":http://online.wsj.com/article/SB121494566858520581.html?mod=googlenews_wsj. What I don't understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. … [Read more...]
Ed Struzik, an IBM guy by day and a "Gilroy Garlic Festival":http://www.gilroygarlicfestival.com/ 2008 President, is an awesome speaker. He mingled with the audience, encouraged questions throughout his presentation, and virtually demanded we interact with him. The festival is -16- 30 years old, far … [Read more...]
From this recent post over at "Web Video Report 080327":http://www.webvideoreport.com/case_studies/2008/03/webvideo_adprice_survey_take_t.php, it's clear to see that having targeted audiences and offering downloadable media both command higher rates than general audience and embedded media - a … [Read more...]
