From the category archives:

HowTo

How to Contribute to an Open Playlist on Spotify

by Roxanne Darling on December 11, 2011

My colleague and brilliant marketer, Tara Coomans, created an open playlist on the music sharing service Spotify, and has invited anyone to help beef up the party mix for our annual Hawaii Social Media Year in Review partee. Yes, of course you are invited! But about the Spotify Playlist: Great idea! I thought. But it [...]

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Learning via the Social Media Game

by Roxanne Darling on July 25, 2011

Tomorrow I am working with an esteemed group of coral reef scientists here in Hawaii to illustrate various ways to use social media. I will be using a version of The Social Media Game, an interactive learning process originally developed by my darling colleague Beth Kantor a few years ago. I’ve updated it and added [...]

Continue Reading 2 comments Aloha, HowTo, Social Media

Non-Techie Guide to Social Media

by Roxanne Darling on March 28, 2011

Here are links and handouts for two of my recent speaking opportunities. I used the same bones of the presentation though one is geared to businesses and the other is geared to volunteers and nonprofit organizations. Both are targeted to the newbies who are thinking about social media use. I am offering them both in [...]

Continue Reading 35 comments Activism, HowTo, Social Media, Speaking

A Social Media Tutorial with LinkedIn

by Roxanne Darling on March 25, 2011

Sometimes the synchronicities are too much to ignore, so today’s post is about recurring instances of a brand name. That is the spiritual undertone for how the internet follows memes of words and vibrations too. Here are the three learning points: SocMed 101: What can you share that will enable others to talk about you? [...]

Continue Reading 23 comments Gossip 2.0, HowTo, Social Media

For Travel Destinations: Working Well with Bloggers

by Roxanne Darling on January 5, 2011

I am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. It is a rather unique concept, a “New Media Artist-in-Residence” Program. I will write about the specifics in a separate blog post, though I did start noodling on this idea back in 2008. Today I want to share with [...]

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Build a Social Media Strategy at SMCHI

by Roxanne Darling on November 11, 2010

the crowd at social media hawaii november, 2010

Here are the notes from the networking event at the Hawaii Chapter of the Social Media Club: Build a Social Media Strategy. We mixed up our format to complement the venue, Ka Restaurant. We met in the intimate (read: packed!) lounge room for a brief presentation of the highlights of social media strategy. Presenters were [...]

Continue Reading 4 comments HowTo, Social Media, Speaking

Keynote: The Social Web Is More Than Tweets the Eye

by Roxanne Darling on October 11, 2010

I wanted to push the limits of the garden-variety talk on Social Media last week when I presented the keynote address at the Hawaii Social Media Summit. First let me thank Quincy Solano and team from Technology News Bytes and our own Social Media Club Hawaii for creating a high energy event! (You were awesome [...]

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