by Roxanne Darling on August 18, 2010
Last Friday night we were heading home from visiting some friends in Lanikai. We decided to pull over and walk down to the beach to look for Mars, which is very “close” to earth this month and shining bright in the sky. We were gone no more than 20 minutes, yet in that time the [...]
by Roxanne Darling on May 21, 2010
Applying the logic of web site structure and internet information architecture to make better savers and investors out of us! I am fascinated by the intersection of ideas and technology, much like how the Freakonomics guys merge economic data with crime stats and car seat fatalities to shine a brighter light on how we actually [...]
by Roxanne Darling on December 3, 2009
When I am doing social web training these days, at least once or twice an hour I implement what I call “Rox’s 180 Rule.” It is very simple, though not always comfortable to implement. As people and companies are learning how to participate on social networks, deciding what sorts of content to create, or even [...]
by Roxanne Darling on October 6, 2009
As I have been discussing here in the past few months, the issue of payola, pay-per-post, freebies, and other incentives by marketers to entice blog coverage has come under review of the Federal Trade Commission. They have published new rules covering paid reviews and celebrity endorsements. The vote was 4-0 in favor. Keep in mind, [...]
by Roxanne Darling on June 7, 2009
Many thanks to the Pacific Business News and the Star Bulletin for covering the recent So Much More Hawaii fam tour with mainland bloggers. I started this writing as a comment on PBN, but I have a rule that when my comments exceed two paragraphs, I move the conversation over to my blog for clarity [...]
by Roxanne Darling on April 6, 2009
And do it all in less than 2 months. “Whaaat?” you say. That’s right. This is another example of the power of the social web, of leveraging your network, of the network effect, of doing good and doing well, and so many other 21st century concepts made possible by the internet combined with intrinsic human [...]