From the category archives:
Last Friday night we were heading home from visiting some friends in Lanikai. We decided to pull over and walk down to the beach to look for Mars, which is very “close” to earth this month and shining bright in the sky. We were gone no more than 20 minutes, yet in that time the [...]
Continue Reading 21 comments HowTo, Money Matters, Strategy, Tech Tools
Applying the logic of web site structure and internet information architecture to make better savers and investors out of us! I am fascinated by the intersection of ideas and technology, much like how the Freakonomics guys merge economic data with crime stats and car seat fatalities to shine a brighter light on how we actually [...]
When I am doing social web training these days, at least once or twice an hour I implement what I call “Rox’s 180 Rule.” It is very simple, though not always comfortable to implement. As people and companies are learning how to participate on social networks, deciding what sorts of content to create, or even [...]
Continue Reading 5 comments Branding, Money Matters, Strategy
As I have been discussing here in the past few months, the issue of payola, pay-per-post, freebies, and other incentives by marketers to entice blog coverage has come under review of the Federal Trade Commission. They have published new rules covering paid reviews and celebrity endorsements. The vote was 4-0 in favor. Keep in mind, [...]
Continue Reading 7 comments Money Matters, News, Social Media
Many thanks to the Pacific Business News and the Star Bulletin for covering the recent So Much More Hawaii fam tour with mainland bloggers. I started this writing as a comment on PBN, but I have a rule that when my comments exceed two paragraphs, I move the conversation over to my blog for clarity [...]
Continue Reading 15 comments Gossip 2.0, Money Matters, News, Social Media, Strategy
I read today in Business Week that Google is getting increasingly sophisticated about tracking blog content that is somehow linked to compensation, alongside a discussion of pending rules from the Federal Trade Commission to cover paid product/service reviews in blog posts. A couple of years ago this really hit the fan with one of the [...]
And do it all in less than 2 months. “Whaaat?” you say. That’s right. This is another example of the power of the social web, of leveraging your network, of the network effect, of doing good and doing well, and so many other 21st century concepts made possible by the internet combined with intrinsic human [...]
Continue Reading 4 comments Activism, Branding, HowTo, Money Matters
October 5: Keynote on Social Media and Breakout Session on Internet Video at the Technology & Internet Expo
September 15: Moving to digital and knowledge based economies - supporting zero emissions initiatives Zero Emissions World Congress
August 26: Marketing with Twitter and Facebook at Hawaii Transportation Association Annual Leadership Conference
August 18: How to effectively use video & livestreaming at PRSA of Hawaii
August 7: Strategic Implications of Social Networks for NonProfit Organizations for the Weinberg Fellows (private)
June 27 - August 29: Spiritual Awakening Book Club In the Transition - Practical Spirituality
June 3: Strategic Implications of Social Networks - Even If You Are Not Participating! at the Rotary Club of Honolulu Sunset
May 28-30: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the Nā Hōkū O Hawaiʻi Music Festival
May 22: Using Social Networks for Personal and Business Promotion, annual conference of the Hawaii Court Reporters and Captioners Association
May 13: Introduction to Twitter & Facebook Strategies for NonProfits, presented to the Weinberg Fellows on Maui and supported by the Aloha United Way
April 30: Using Online Video as a Business Communication & Marketing Tool at the Next Level Hawaii Conference
April 1: Social Media Marketing in Tourism for the Maui Visitors Bureau Destination Partners
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