From the category archives:

Money Matters

Confused? Consider Rox’s 180 Rule

by Roxanne Darling on December 3, 2009

When I am doing social web training these days, at least once or twice an hour I implement what I call “Rox’s 180 Rule.” It is very simple, though not always comfortable to implement. As people and companies are learning how to participate on social networks, deciding what sorts of content to create, or even [...]

Continue Reading 5 comments Branding, Money Matters, Strategy

It’s Official: Bloggers Are Recognized by the FTC

by Roxanne Darling on October 6, 2009

As I have been discussing here in the past few months, the issue of payola, pay-per-post, freebies, and other incentives by marketers to entice blog coverage has come under review of the Federal Trade Commission. They have published new rules covering paid reviews and celebrity endorsements. The vote was 4-0 in favor.
Keep in mind, [...]

Continue Reading 7 comments Money Matters, News, Social Media

Hawaii Officially Dips Toes in the Waters of Social Media

by Roxanne Darling on June 7, 2009

Many thanks to the Pacific Business News and the Star Bulletin for covering the recent So Much More Hawaii fam tour with mainland bloggers. I started this writing as a comment on PBN, but I have a rule that when my comments exceed two paragraphs, I move the conversation over to my blog for clarity [...]

Continue Reading 15 comments Gossip 2.0, Money Matters, News, Social Media, Strategy

Paid Bloggers Still Get Google Downgrades

by Roxanne Darling on May 19, 2009

I read today in Business Week that Google is getting increasingly sophisticated about tracking blog content that is somehow linked to compensation, alongside a discussion of pending rules from the Federal Trade Commission to cover paid product/service reviews in blog posts. 
A couple of years ago this really hit the fan with one of the first [...]

Continue Reading 9 comments Activism, Money Matters

MacHeist: Lower Your Price, Use Your Network, Give to Charity, Earn over $2M

by Roxanne Darling on April 6, 2009

And do it all in less than 2 months.

“Whaaat?” you say. That’s right. This is another example of the power of the social web, of leveraging your network, of the network effect, of doing good and doing well, and so many other 21st century concepts made possible by the internet combined with intrinsic human traits. [...]

Continue Reading 3 comments Activism, Branding, HowTo, Money Matters

Going from Free to Fee Part 2

by Roxanne Darling on February 9, 2009

I started this discussion on this post and once I got into a lengthy reply to the comments, I realized there is more to be explored.
You may want to read Part 1 and the associated comments here.
The more I have been thinking about this, the more I want to see companies explore user-generated pricing. In [...]

Continue Reading 6 comments Money Matters, Strategy

Going From to Free to Fee, Consciously: Yes We Can?

by Roxanne Darling on February 2, 2009

Chris Anderson has added his voice to the many discussions of how the internet economy which is all about the free is facing cash shortages and reality checks as the economy tanks. He is optimistic that free will survive, yet not by itself. Just as Bernie Madoff’s run came to end, just as the [...]

Continue Reading 9 comments Money Matters, Strategy

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