by Roxanne Darling on September 8, 2010
When speaking to newbies about the what, where, why, and how of social media, I often remark how social media seems to help business people actually have fun again with their business! We all go into business because we like doing something – be it fixing cars, flying planes, making muffins, or creating ad campaigns. [...]
by Roxanne Darling on August 18, 2010
Last Friday night we were heading home from visiting some friends in Lanikai. We decided to pull over and walk down to the beach to look for Mars, which is very “close” to earth this month and shining bright in the sky. We were gone no more than 20 minutes, yet in that time the [...]
by Roxanne Darling on June 9, 2010
Forget the 30,000’ view of the marketplace, I am going into space for some cosmic observations. I invite you to debate a few of these ideas – one person’s perspective is never enough to really get a complete sense of things! What is Brain Crack?As far as I know Ze Frank coined this term on [...]
by Roxanne Darling on May 19, 2010
I interviewed Charlene Kauhane (of Kauhane Inc.) and Keliʻi Brown of the Maui Visitors Bureau over at the Ulupalakua Ranch on Maui. I had been hired to create, staff, and execute a Social Media Campaign for the Bureau, all in the span of less than six weeks. There are many discussion points in here:How speed [...]
by Roxanne Darling on December 3, 2009
When I am doing social web training these days, at least once or twice an hour I implement what I call “Rox’s 180 Rule.” It is very simple, though not always comfortable to implement. As people and companies are learning how to participate on social networks, deciding what sorts of content to create, or even [...]
by Roxanne Darling on November 13, 2009
I am speaking tomorrow on The Tools of Change Panel at Envision Hawaii 2009. It has me thinking about what changes are happening right before our very eyes and how we can proactively embrace them to move this party forward with more intention. Barriers and Gate-Keepers Are Being Removed One of the most exciting accomplishments [...]
by Roxanne Darling on June 7, 2009
Many thanks to the Pacific Business News and the Star Bulletin for covering the recent So Much More Hawaii fam tour with mainland bloggers. I started this writing as a comment on PBN, but I have a rule that when my comments exceed two paragraphs, I move the conversation over to my blog for clarity [...]