I just love it when the data weighs in to support something I have witnessed anecdotally and intuitively known long before research could prove it. Podcasting does the heavy lifting of finding niche audiences and capturing their attention in a way that is otherwise unattainable to marketers. Be sure to read all the way down [...]
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Podcasting Listeners Are Paying Attention
by Roxanne Darling on May 1, 2008
Do you invest more in people or gear?
by Roxanne Darling on April 22, 2008
There was a job posting over on a message list I follow, and it got me to thinking. It seems that lots of companies feel safer and more comfortable about investing in a lot of high end equipment, but then want to find people to work on spec or for very little pay or for [...]
Continue Reading 2 comments Money Matters, Podcasts, Strategy, Video
Are You Addicted to Big Numbers?
by Roxanne Darling on April 18, 2008
I love math. It has an uncanny way of teasing apart the truth, but alas, it can also just as easily be used selectively to manipulate or create false impressions. And if we get addicted to a certain type of math – tracking eyeballs and households for example – then we can be inadvertently wasting [...]
HAF: A Message for You from Susan Bratton
by Roxanne Darling on January 22, 2008
I am getting very excited about the session I’ll be running in a few days at the Hawaii Advertising Federation meeting. I’ve been addressing the topic here on the blog, and today’s post is a personal video message from Susan Bratton, one of the founders of the Association for Downloadable Media a co-founder of Personal [...]
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