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Advertising Getting the Wakeup Call

by Roxanne Darling on October 13, 2007

Here’s a quote from the NY Times which I found courtesy of a Twitter from Guy Kawasaki “We’re not in the business of keeping the media companies alive,” Mr. Edwards says he tells many media executives. “We’re in the business of connecting with consumers.” That’s Trevor Edwards, Nike’s corporate vice president for global brand and [...]

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