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Forget the 30,000’ view of the marketplace, I am going into space for some cosmic observations. I invite you to debate a few of these ideas – one person’s perspective is never enough to really get a complete sense of things! What is Brain Crack?As far as I know Ze Frank coined this term on [...]
Continue Reading 9 comments Activism, Social Media, Strategy
I am launching web cam conversations with you this week. It’s the one form of video I have not done very much though the idea of it appeals to me a lot. It’s short, just under 6 minutes, and here’s what you’ll find inside: Rox makes a confession Shout out to NYTimes.com Opinion: Pre-roll ads [...]
I read today in Business Week that Google is getting increasingly sophisticated about tracking blog content that is somehow linked to compensation, alongside a discussion of pending rules from the Federal Trade Commission to cover paid product/service reviews in blog posts. A couple of years ago this really hit the fan with one of the [...]
I recently read in the Pacific Business News about the HVCB (Hawaii Convention & Visitors Bureau) Hawaii: A Thousand Reasons to Smile Campaign. It’s targeted at residents of San Francisco, who are frequent visitors here. I support the idea of reaching out to San Francisco residents – I have many friends there including Chris Heuer, [...]
Can Ford be the Social Media Turnaround Story of 2009? I would love to see that! They are off to a good start; here are my ideas on how they can ramp up their efforts and increase the chances for success. Caveat: My father worked for Ford for 37 years, retiring as Vice President of [...]
I suppose the short, snarky answer would be because some ads are sneaky, insulting, or manipulative – not the most virtuous qualities. They take things and make them into something they are not, to trick us into buying them. The lesson of social media is that people often actually like the plain old dog without [...]
There is a long-standing concept in the digital space know as “signal vs noise.” The social web creates a LOT of noise – it’s one of the things that keeps people from participating in it. Oh, to count the times I have heard, “Why do I care what someone ate for lunch today?” On the [...]
February 14, 2012: Travel & Tourism in Social Media PubCon Paradise
January 12 - February 9 , 2011: Five Week Course: Social Media for Writers and Artists (private)
December 14, 2011: Social Media for NonProfit Directors Junior Achievement of Hawaii Board Presentation
October 19, 2011: Is There Snake Oil in Your Social Media at Hawaii Social Media Summit (Use code SMCHI to save $20!)
October 6, 2011: Managing Your Time, Attention, & Personas at Tweetea & Social Media Club Detroit
September 29, 2011: Using The Social Media Game to Develop a Social Media Strategy Maui SMUG
August 25, 2011: Social Media for Nonprofit Directors for the Weinberg Fellows (Private event)
June 22, 2011: Social Media Marketing at Hawaii Business Magazine Lunch & Learn
April 14, 2011: A Conversation about Social Media Influence at the Hawaii Social Media Seminar by Tech News Bytes
March 28, 2011: Non-Techie Guide to Social Media at Hawaiian Telcom University
March 8, 2011: Quick Bites on Marketing, Customer Service, Employees, and Social Media at Servco Pacific Annual Management Conference
October 5, 2010: Keynote on Social Media and Breakout Session on Internet Video at the Technology & Internet Expo
September 28, 2010: Social Media Trends and Insights at the Better Business Bureau National Assembly
September 15, 2010: Moving to digital and knowledge based economies - supporting zero emissions initiatives Zero Emissions World Congress
August 26, 2010: Marketing with Twitter and Facebook at Hawaii Transportation Association Annual Leadership Conference
August 18, 2010: How to effectively use video & livestreaming at PRSA of Hawaii
August 7, 2010: Strategic Implications of Social Networks for NonProfit Organizations for the Weinberg Fellows (private)
June 27 - August 29, 2010: Spiritual Awakening Book Club In the Transition - Practical Spirituality
June 3, 2010: Strategic Implications of Social Networks - Even If You Are Not Participating! at the Rotary Club of Honolulu Sunset
May 28-30, 2010: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the Nā Hōkū O Hawaiʻi Music Festival
May 22, 2010: Using Social Networks for Personal and Business Promotion, annual conference of the Hawaii Court Reporters and Captioners Association
May 13, 2010: Introduction to Twitter & Facebook Strategies for NonProfits, presented to the Weinberg Fellows on Maui and supported by the Aloha United Way
April 30, 2010: Using Online Video as a Business Communication & Marketing Tool at the Next Level Hawaii Conference
April 1, 2010: Social Media Marketing in Tourism for the Maui Visitors Bureau Destination Partners
You can follow and connect with Roxanne on Google+, Twitter, LinkedIn, Flickr, The Reef, Facebook, Upcoming, and most every day at the beach on Beach Walks with Rox.
You can follow and connect with Shane on Google+, Twitter, LinkedIn, Flickr, The Reef, Viddler, Facebook, Upcoming, and at his neglected blog.
