by Roxanne Darling on March 1, 2009
I recently read in the Pacific Business News about the HVCB (Hawaii Convention & Visitors Bureau) Hawaii: A Thousand Reasons to Smile Campaign. It’s targeted at residents of San Francisco, who are frequent visitors here. I support the idea of reaching out to San Francisco residents – I have many friends there including Chris Heuer, [...]
by Roxanne Darling on December 13, 2008
Can Ford be the Social Media Turnaround Story of 2009? I would love to see that! They are off to a good start; here are my ideas on how they can ramp up their efforts and increase the chances for success.
Caveat: My father worked for Ford for 37 years, retiring as Vice President of Marketing [...]
by Roxanne Darling on December 4, 2008
I suppose the short, snarky answer would be because some ads are sneaky, insulting, or manipulative – not the most virtuous qualities. They take things and make them into something they are not, to trick us into buying them. The lesson of social media is that people often actually like the plain old dog without [...]
by Roxanne Darling on October 10, 2008
There is a long-standing concept in the digital space know as “signal vs noise.” The social web creates a LOT of noise – it’s one of the things that keeps people from participating in it. Oh, to count the times I have heard, “Why do I care what someone ate for lunch today?” [...]
by Roxanne Darling on June 16, 2008
I love thinking forward, and being an ENTJ, can imagine all sorts of possibilities that others not only do not see, but when presented with them, say, “Hogwash!” Nonetheless, I have for better and for worse been an early adopter, in the vanguard, ahead of my time (choose your phraseology) most of my life.
So [...]
by Roxanne Darling on June 9, 2008
One of the little things in life that media consumers love to complain about and advertisers love to insist on, is adding pre-roll ads before showing the main content. So for example you go to a web site to watch a news clip, but first, you have to sit through an ad. You cannot fast-forward [...]
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