Advertising | Bare Feet Blog

Can Google get smart without the free-with-advertising model?

June 16, 2008 By Roxanne Darling Leave a Comment

I love thinking forward, and being an "ENTJ":http://typelogic.com/entj.html, can imagine all sorts of possibilities that others not only do not see, but when presented with them, say, "Hogwash!" Nonetheless, I have for better and for worse been an early adopter, in the vanguard, ahead of my time … [Read more...]

Filed Under: Money Matters, Social Media, Strategy Tagged With: advertising, business model, change, cnet, Eric Schmidt, google, Ken Auletta, manipulation, students, video, youth

Six Reasons Why Pre-Roll Ads Are a Bad Idea

June 9, 2008 By Roxanne Darling 1 Comment

One of the little things in life that media consumers "love to complain about":http://www.internetmarketingmonitor.org/0551/is-google-killing-youtube-with-pre-roll-advertising.html and "advertisers love to … [Read more...]

Filed Under: Branding, Strategy Tagged With: advertising, bare feet studios, integration, interruption marketing, post-roll, pre-roll, roxannedarling, video, video ads

Online Video: Can it save advertising?

May 21, 2008 By Roxanne Darling 6 Comments

We are currently in negotiations with a very large global company, inside of which are a very few brave souls trying to bring new media and new thinking into a well-established, well-rated company that moves at a molasses pace like most corporate behemoths. The product in play is online video. My … [Read more...]

Filed Under: Money Matters, Social Media Tagged With: advertising, barefeetstudios engagement, big business, measurement, mnetrics, online, ooyala, roxannedarling, tracking, video

Don’t Get It? Don’t Worry!

May 20, 2008 By Roxanne Darling 13 Comments

I came across this article in AdWeek on "Coca-Cola Hunts for Social-Net Formula: The company's online marketing highs and lows show an old brand learning new tricks":http://www.adweek.com/aw/content_display/our-products/in-print/digital/e3iac100babad132e4d5267adba9a8f04c7. On the one hand, they have … [Read more...]

Filed Under: Social Media, Strategy Tagged With: advertising, barefeetstudios, Branding, brands, coca cola, coke, internet, marketing, misfires, new media, patricia martin, roxanne darling, Social Media, Strategy, transparency, twitter

Tourism: Festivals are Powerful Economical Tools

May 14, 2008 By Roxanne Darling Leave a Comment

Dan McConnell "DDB Worldwide":http://www.ddbseattle.com just spoke here at the "Hawaii Tourism Authority Festivals and Events conference":http://www.htafestivalsandevents.com/ I am attending (and "twittering":http://www.twitter.com/roxannedarling and blogging too.) "Upgrading your web site" is … [Read more...]

Filed Under: Aloha, Strategy Tagged With: ad spend, advertising, conference, dan mcconnell, DDB, events, festivals, hta, marketing, Social Media, tourism

Podcasting Listeners Are Paying Attention

May 1, 2008 By Roxanne Darling 6 Comments

18% growth over 2007 based on Arbitron/Edison Research Survey

I just love it when the data weighs in to support something I have witnessed anecdotally and intuitively known long before research could prove it. *Podcasting does the heavy lifting of finding niche audiences and capturing their attention in a way that is otherwise unattainable to marketers.* Be … [Read more...]

Filed Under: Social Media Tagged With: adm, adtech, adtechsf, advertising, arbitron, beachwalks, mark mccrery, podcast, podcasting, podtrac, research, roxanne darling, tom webster

Targeted, Downloadable Video Commands Highest Value

April 3, 2008 By Roxanne Darling 2 Comments

From this recent post over at "Web Video Report 080327":http://www.webvideoreport.com/case_studies/2008/03/webvideo_adprice_survey_take_t.php, it's clear to see that having targeted audiences and offering downloadable media both command higher rates than general audience and embedded media - a … [Read more...]