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It’s Official: Bloggers Are Recognized by the FTC

by Roxanne Darling on October 6, 2009

As I have been discussing here in the past few months, the issue of payola, pay-per-post, freebies, and other incentives by marketers to entice blog coverage has come under review of the Federal Trade Commission. They have published new rules covering paid reviews and celebrity endorsements. The vote was 4-0 in favor.
Keep in mind, [...]

Continue Reading 7 comments Money Matters, News, Social Media

Rox and Shane after her presentation at the Pacific New Media Expo

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