We have the antidote to yesterday’s post on how to learn what you don’t know!
We are launching a new business that is all about training. We’ve helped out clients be incredibly successful on the web over the past 14 years, and we want to share this knowledge with others. We also want to do it [...]
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KnowHow Café: Where smart people go to get smarter about the social web
by Roxanne Darling on June 26, 2009
Mahalo Mr. Solis
by Roxanne Darling on May 27, 2009
Brian Solis, a truly forward thinking PR professional and co-founder of the Social Media Club, took the time and captured a lot of the same thoughts I had, yet was reluctant to post in detail when I discussed Google, the FTC, and paid links. I too am influenced by my friends and business colleagues, and [...]
Continue Reading 6 comments Activism, Social Media, Strategy
Twitter ROI – Is it Too Popular?
by Roxanne Darling on May 18, 2009
This is not Pick on Twitter month – I am just posing some questions to get the attention of those who see things for what they are, not how they should be.
I’ve been thinking a lot about the effects of Twitter’s popularity and just did a phone interview with Janice Magin of the Pacific Business [...]
Six Reasons Why Pre-Roll Ads Are a Bad Idea
by Roxanne Darling on June 9, 2008
One of the little things in life that media consumers love to complain about and advertisers love to insist on, is adding pre-roll ads before showing the main content. So for example you go to a web site to watch a news clip, but first, you have to sit through an ad. You cannot fast-forward [...]


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