In case your business is suffering from Missouri (“Show Me”) syndrome, here’s yet another example of why you build your social networks online when times are easy, when times are good. There is no price that can be put on being ready with a track record, the experience on how to implement, and an established [...]
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The Quiet Unsung Opportunities of Building Your Social Media Platforms
by Roxanne Darling on May 4, 2011
For Travel Destinations: Working Well with Bloggers
by Roxanne Darling on January 5, 2011
I am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. It is a rather unique concept, a “New Media Artist-in-Residence” Program. I will write about the specifics in a separate blog post, though I did start noodling on this idea back in 2008. Today I want to share with [...]
How To Record Video with Multiple Inputs
by Roxanne Darling on May 26, 2010
Someone recently asked me how to record video wth multiple camera inputs. Since we are trying to use all available free time to get KnowHowCafe.com launched (please join our email list in the sidebar!) I thought I would answer him here on the blog and share it with all of you too! The photo here [...]
Maui Visitors Bureau Explains How to Manage Risk and Social Media
by Roxanne Darling on May 19, 2010
I interviewed Charlene Kauhane (of Kauhane Inc.) and Keliʻi Brown of the Maui Visitors Bureau over at the Ulupalakua Ranch on Maui. I had been hired to create, staff, and execute a Social Media Campaign for the Bureau, all in the span of less than six weeks. There are many discussion points in here:How speed [...]
Cam Conversation: Business Travel to Hawaii, NextLevelHI, Facebook Privacy
by Roxanne Darling on May 6, 2010
Here is the next installment in my web cam conversations with you. I am experimenting with the new uStream Producer “desktop application.” It allows me to record and live stream at the same time, while mixing in graphics, etc. You’ll see a small attempt at that at the end. Over time you will see many [...]
Continue Reading 0 comments Gossip 2.0, News, Tech Tools, Video
The social media flap du jour is about the Nestlé fan page on Facebook being slammed with comments about their use of unsustainable farming in Indonesia for palm oil. It’s perfect timing as I held a webinar training this morning with a new client who shared concerns about the possibility of negative comments and inappropriate [...]
Continue Reading 1 comment Branding, Gossip 2.0, Social Media
The U.S. Navy is Using Social Media
by Roxanne Darling on August 13, 2009
Here is a brief late night interview with Public Affairs Officer Jason Salata (who manages the @USS_Nimitz twitter account) talking about how the U.S. Navy has jumped into social media in the past several months. Shane and I filmed this while on board the USS Nimitz, over “Mid Rats” aka midnight rations. The scrambled egg [...]



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