by Roxanne Darling on April 5, 2009
The music industry has suffered one of the biggest disruptions caused by the internet. To be fair, they were among the first and hardest hit businesses whose revenues and revenue model were undercut by the profound and historical human desire to share the things they love. In this case, music. So I like pointing out [...]
by Roxanne Darling on July 24, 2008
I feel like starting virtually very post here with a mea culpa. I have so many blog ideas but often run out of time. After all, we also produce an almost daily video podcast which takes a couple of hours each, and now I am helping to create the unconference PodCamp Hawaii. Of course I [...]
by Roxanne Darling on May 1, 2008
I just love it when the data weighs in to support something I have witnessed anecdotally and intuitively known long before research could prove it. Podcasting does the heavy lifting of finding niche audiences and capturing their attention in a way that is otherwise unattainable to marketers. Be sure to read all the way down [...]
by Roxanne Darling on April 18, 2008
I love math. It has an uncanny way of teasing apart the truth, but alas, it can also just as easily be used selectively to manipulate or create false impressions. And if we get addicted to a certain type of math – tracking eyeballs and households for example – then we can be inadvertently wasting [...]
by Roxanne Darling on January 12, 2008
Here is my talk at Unconferenz 2008 in Honolulu on Jan 12, 2008. I am using the social networking site for slide shows, SlideShare.net. It does not play the embedded video — for that you’ll want to be live! UPDATE: Ryan Ozawa has posted this video compilation from the day’s events. | View | Upload [...]
by Roxanne Darling on November 30, 2007
I just love it when this happens. We do a daily video podcast aka internet TV show called Beach Walks with Rox. Last weekend, YouTube featured us on their Travel channel page. We had over 80,000 views in less than three days. (We will eventually be rotated off this page…) The episode was about a [...]
by Roxanne Darling on September 20, 2006
There is so much frenzy about video blogging these days! And like most trends, there is incredible presuure and lure out there for people to jump on the bandwagon. It’s human nature 101: when someone finds something they love, they want “everyone else” to share the love too. Alas, it doesn’t always make sense. Whether [...]