Home >

Posts tagged as:

big business

How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009

by Roxanne Darling on December 13, 2008

Can Ford be the Social Media Turnaround Story of 2009? I would love to see that! They are off to a good start; here are my ideas on how they can ramp up their efforts and increase the chances for success.
Caveat: My father worked for Ford for 37 years, retiring as Vice President of Marketing [...]

Continue Reading 11 comments Branding, Strategy

Be Here Now Marketing: How United Airlines Can Take Advantage of Flight Delays

by Roxanne Darling on July 1, 2008

Everyone knows the airlines are hurting. What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Here’s a real life example with several free ideas I have for United Airlines, or any airline really.
The Case [...]

Continue Reading 5 comments Branding, Strategy

Online Video: Can it save advertising?

by Roxanne Darling on May 21, 2008

We are currently in negotiations with a very large global company, inside of which are a very few brave souls trying to bring new media and new thinking into a well-established, well-rated company that moves at a molasses pace like most corporate behemoths. The product in play is online video. My ears and eyes [...]

Continue Reading 6 comments Money Matters, Social Media