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Social Web Bootcamp – Time to Get in the Game

by Roxanne Darling on October 26, 2009

Does it feel like 1999 all over again? Remember when you didn’t think you needed a web site because you had a brochure? Confused by all the hype surrounding blogs, Twitter, YouTube, and Facebook? Then Social Web Bootcamp is for you. It’s a one day program that takes you from the 30,000’ view of how [...]

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Continue Reading 3 comments News, Social Media, Speaking

Why Google Loves WordPress

by Roxanne Darling on September 20, 2009

Although my friend Lorelle snickers a little when people are drawn to blogging exclusively for the amazing SEO (“search engine optimization” benefits), there is no doubt that running your web site on a blog software platform can do wonders for your business’s ability to be found on Google searches. I often get asked which blogging [...]

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Continue Reading 27 comments Tech Tools

Feel the Fear and Do It Anyway

by Roxanne Darling on May 23, 2006

I was talking blogging (again) at an event I attended and filmed for my personal video blog last week. I encountered the usual suspects: “What’s a blog?” and a politely-veiled stinkeye from a person who, from personal experience, has formed a negative opinion of blogging. So let’s tackle each of these. The first is simply [...]

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Continue Reading 0 comments HowTo, Strategy

The Business Value of Blogging, #356

by Roxanne Darling on April 20, 2006

It seems the insight and discussions around blogging in the biz-0-$phere have a long ways to go before being done. The Wall Street Journal put up an e-debate today between Alan Meckler of Jupiter Media and Jason Calacanis of Weblogs Inc. The third millennium is revisited here by a “failure to communicate.” I found this [...]

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Continue Reading 0 comments HowTo, Social Media, Strategy

Would you like cheese with that whine?

by Roxanne Darling on January 27, 2006

This is one of my mother’s favorite quotes. When she’s feeling neutral and detached, she can make light of what is troubling me. (And you can guess what she’s like when not feeling neutral and detached!) So my two points here right up front are that 1) staying neutral and detached allows humor to be [...]

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Continue Reading 0 comments Gossip 2.0, Strategy

Still Doubt Blogging? IBM is in the Game

by Roxanne Darling on July 15, 2005

My digital divide alert sounds went off today once again.  Half the country does not know what a blog is, most don’t know how to use one when they do come across one, yet business giant IBM has announced it is developing its own blogging tool. What’s a small business owner to do? Keep focused [...]

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Continue Reading 0 comments Branding, HowTo, Social Media, Strategy