At a recent meeting of the Hawaii Chapter of the Social Media Club, I talked briefly with Dr. Bill Haig of Power Logo Design about the shifting sands of brand credibility and how that gets created and managed. He has a successful business and several white papers on the specialty of “credibility based logo design.” [...]
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How Do Logos Matter to You?
by Roxanne Darling on October 21, 2009
Ed Morita’s Twitter Case Study at Social Media Club Hawaii
by Roxanne Darling on April 8, 2009
Ed Morita is the pastry chef at Longhi’s, a popular restaurant in Honolulu. He tells us how he is using Twitter to build his personal brand, drive traffic into the restaurant, save his job, and spread the Aloha!
Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii Chapter of [...]
Continue Reading 8 comments Branding, HowTo, Podcasts, Social Media, Video
Death, Social Media, Personal Branding
by Roxanne Darling on March 4, 2009
Two weeks ago my father died.
Like many people, his stature or what we call personal brand, has improved since he passed away. That is an interesting topic to me – however suffice it to say that I think it is evidence of the predominance of goodness and optimism in humanity at large. We do have [...]
The Social Way to Give & Get Satisfaction
by Roxanne Darling on July 5, 2008
GetSatisfaction.com was launched in September, 2007, and is really gaining traction these days, as Twitter is one of its most active clients.
What is it? It’s a new way that customers and companies can use public forums to solve problems. Companies can pro-actively use the site as their main location to address customer service issues, or [...]
Don’t Get It? Don’t Worry!
by Roxanne Darling on May 20, 2008
I came across this article in AdWeek on Coca-Cola Hunts for Social-Net Formula: The company’s online marketing highs and lows show an old brand learning new tricks. On the one hand, they have spent millions and millions trying to “get” a new media/social strategy that feels like a win. OTOH, they haven’t hit the proverbial [...]
Clinton & Obama: A lesson of losing control of your brand
by Roxanne Darling on February 10, 2008
Many of my colleagues (Mitch Joel, Shel Holtz, Valeria Maltoni) and I frequently speak to members of PRSA, IABC, and advertising agencies explaining as best we can how consumers now own the brand. Good will increasingly cannot be bought and the political season is giving us striking examples of the mechanics of how “web [...]
Continue Reading 8 comments Activism, Branding, Social Media
Rent or Buy? How Does a Company Decide to Use New Media
by Roxanne Darling on January 23, 2008
I just tripped across the Custom Content Conference being held this March in New Orleans. It is targeted at brand managers and ad folks who may be considering creating their own serialized web content or new media/social media channels. I thought I’d mention a few of the companies who have already ventured in to [...]
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