We are graciously featured in several articles in today’s PBN as we call it locally. Social Media is really getting a lot of coverage these days and deservedly so. I want to thank them for all the interviews and quotes and I want to welcome YOU to our Bare Feet Blog! Lots of their content [...]
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business
Last week I collaborated with two of my Social Media Club colleagues, Philippe Tassin and Tara Coomans in a three-hour consultation with the very cool folks at Montgomery Motors. If you don’t know them, they are a sixty-plus year old, family-owned, and Hawaii-born and bred company that sells motorcycles and related cool gear. There are [...]
Continue Reading 0 comments Branding, News, Social Media, Video
For the best science and insights in the business I frequently turn to my colleague Tom Webster, whose blog, BrandSavant, has been exploring social media metrics these days. Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my favorites) that baseline data is one [...]
I am launching web cam conversations with you this week. It’s the one form of video I have not done very much though the idea of it appeals to me a lot. It’s short, just under 6 minutes, and here’s what you’ll find inside: Rox makes a confession Shout out to NYTimes.com Opinion: Pre-roll ads [...]
Does that title look like a foreign language? Somedays it feels like the web truly is its onw country. There certainly is a lot of jargon and even more unique behaviors and business practices that are found only online. I am sharing one of those practices in this post and several tech terms. Follow the [...]
I started this discussion on this post and once I got into a lengthy reply to the comments, I realized there is more to be explored. You may want to read Part 1 and the associated comments here. The more I have been thinking about this, the more I want to see companies explore user-generated [...]
Many of my colleagues (Mitch Joel, Shel Holtz, Valeria Maltoni) and I frequently speak to members of PRSA, IABC, and advertising agencies explaining as best we can how consumers now own the brand. Good will increasingly cannot be bought and the political season is giving us striking examples of the mechanics of how “web 2.0” [...]
Continue Reading 8 comments Activism, Branding, Social Media
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