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Tweet-Book with Toby Bloomberg Video Chapter

by Roxanne Darling on April 14, 2009

Does that title look like a foreign language? Somedays it feels like the web truly is its onw country. There certainly is a lot of jargon and even more unique behaviors and business practices that are found only online. I am sharing one of those practices in this post and several tech terms. Follow [...]

Continue Reading 1 comment HowTo, Social Media, Strategy

Going from Free to Fee Part 2

by Roxanne Darling on February 9, 2009

I started this discussion on this post and once I got into a lengthy reply to the comments, I realized there is more to be explored.
You may want to read Part 1 and the associated comments here.
The more I have been thinking about this, the more I want to see companies explore user-generated pricing. In [...]

Continue Reading 6 comments Money Matters, Strategy

Clinton & Obama: A lesson of losing control of your brand

by Roxanne Darling on February 10, 2008

Many of my colleagues (Mitch Joel, Shel Holtz, Valeria Maltoni) and I frequently speak to members of PRSA, IABC, and advertising agencies explaining as best we can how consumers now own the brand. Good will increasingly cannot be bought and the political season is giving us striking examples of the mechanics of how “web [...]

Continue Reading 8 comments Activism, Branding, Social Media

Blog Recommendations from Bare Feet Clients

by Roxanne Darling on February 5, 2008

I’ve been having these fun interactions with our clients, in part to get them involved and excited about new media and fundamentally to have them pay atention to their invoices and pay us promptly!
This past month I offered Amazon.com gift cards to each client who responded by telling me at least one blog they read [...]

Continue Reading 1 comment Aloha, Social Media

Blog as Weather Report & ISP Status

by Roxanne Darling on December 5, 2007

We had a large winter storm here on Oʻahu last night. Power was off intermittently, but is now working.
Our main internet connection, via Oceanic Cable, is down. That includes TV service too – so we won’t be watching any OC16 or HGTV today!
My internet service via my cell phone, the AT&T Edge network, is also [...]

Continue Reading 1 comment Strategy, Tech Tools

Will I see you Honolulu colleagues at MegaComm tomorrow?

by Roxanne Darling on October 11, 2007

I am speaking at MegaComm 2007: Hawaii 5.0, the combined PRSA and IABC Annual meeting on Friday, Oct 12 in Honolulu, HI. I’ve re-produced the conference info for you here. I am going to try to find time to mention this case study from Robert French, among other things. Thanks to Steven E. Streight [...]

Continue Reading 3 comments Branding, News, Social Media, Speaking

Links from Rox’s Talk at PNME

by Roxanne Darling on September 29, 2007

Here’s the link to my talk at PNME
I am giving an overview of the many things to consider for business video podcasting – from technology to audience interaction. Hope you’ll join me in Ballroom A – and there will be a DVD for sale afterwards.
CC Chapman – Social Networking Expert
Jim Kirks – The Clip Show
Viral [...]

Continue Reading 0 comments HowTo, Speaking