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Video Testimonial from Montgomery Motors

by Roxanne Darling on August 16, 2011

Last week I collaborated with two of my Social Media Club colleagues, Philippe Tassin and Tara Coomans in a three-hour consultation with the very cool folks at Montgomery Motors. If you don’t know them, they are a sixty-plus year old, family-owned, and Hawaii-born and bred company that sells motorcycles and related cool gear. There are [...]

Continue Reading 0 comments Branding, News, Social Media, Video

Social Media: Making Business Fun Again

by Roxanne Darling on September 8, 2010

When speaking to newbies about the what, where, why, and how of social media, I often remark how social media seems to help business people actually have fun again with their business! We all go into business because we like doing something – be it fixing cars, flying planes, making muffins, or creating ad campaigns. [...]

Continue Reading 2 comments Branding, HowTo, Social Media, Strategy

Social Media Club Hawaii Celebrates Ma Ka Hana Ka ʻIke

by Roxanne Darling on January 4, 2010

About a year ago I founded the Hawaii Chapter of the Social Media Club. It is part of a international nonprofit organization of social media practitioners and exists to develop and share best practices and ethics on the social web. One of the first goals we had was to get the word out in the [...]

Continue Reading 2 comments Aloha, HowTo, News, Social Media

Ed Morita is the pastry chef at Longhi’s, a popular restaurant in Honolulu. He tells us how he is using Twitter to build his personal brand, drive traffic into the restaurant, save his job, and spread the Aloha! Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii Chapter [...]

Continue Reading 7 comments Branding, HowTo, Podcasts, Social Media, Video

BizNet on Podcamp: How to Do a Skype Interview

by Roxanne Darling on October 4, 2008

I was interviewed at 7 am this morning by Shauna Nicholson of BizNet Internet Solutions. You can watch the interview below to learn more about Podcamp Hawaii. Shauna knows her stuff and this process illustrates a number of great examples (and a few opportunities for improvement) for conducting successful interviews using the social web, and [...]

Continue Reading 7 comments HowTo, News, Social Media