For the best science and insights in the business I frequently turn to my colleague Tom Webster, whose blog, BrandSavant, has been exploring social media metrics these days. Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my favorites) that baseline data is one [...]
Posts tagged as:
change
The social media flap du jour is about the Nestlé fan page on Facebook being slammed with comments about their use of unsustainable farming in Indonesia for palm oil. It’s perfect timing as I held a webinar training this morning with a new client who shared concerns about the possibility of negative comments and inappropriate [...]
Continue Reading 1 comment Branding, Gossip 2.0, Social Media
I am speaking tomorrow on The Tools of Change Panel at Envision Hawaii 2009. It has me thinking about what changes are happening right before our very eyes and how we can proactively embrace them to move this party forward with more intention. Barriers and Gate-Keepers Are Being Removed One of the most exciting accomplishments [...]
Continue Reading 4 comments Activism, Social Media, Strategy
We stop for a few moments today to acknowledge the long, disciplined journey taken by our new president, Barack Hussein Obama and to open our hearts and minds to the possibilities that exist when we are more curious than critical and when we stand on our own two feet without unnecessary fear. May we embrace [...]
Can Ford be the Social Media Turnaround Story of 2009? I would love to see that! They are off to a good start; here are my ideas on how they can ramp up their efforts and increase the chances for success. Caveat: My father worked for Ford for 37 years, retiring as Vice President of [...]
Everyone knows the airlines are hurting. What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Here’s a real life example with several free ideas I have for United Airlines, or any airline really. The [...]
I love thinking forward, and being an ENTJ, can imagine all sorts of possibilities that others not only do not see, but when presented with them, say, “Hogwash!” Nonetheless, I have for better and for worse been an early adopter, in the vanguard, ahead of my time (choose your phraseology) most of my life. So [...]
Continue Reading 0 comments Money Matters, Social Media, Strategy
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