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Hawaii Business: Social Media Workshops for You

by Roxanne Darling on October 15, 2008

There is a short video interview with Charlene Li, the author of Groundswell and a former analyst at Forrester, conducted by Chris Heuer, at the end of this post. But first I would like to answer some of the questions I have been receiving about our upcoming events, Social Media Workshop Hawaii and Podcamp + [...]

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Continue Reading 3 comments News, Social Media, Speaking, Strategy, Video

Customers are Messy

by Roxanne Darling on March 9, 2008

I am at the SXSW Interactive conference listening to Forrester analyst Charlene Li talking about Social Revolutionaries. She just described how some companies act like they have the perfect customer as a porcelain figurine in the sales and marketing department. They want to sell to this “ideal person” and psychologically resist or ignore real customer [...]

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Continue Reading 1 comment Branding, Strategy