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HAF Members – Let’s Get the Jan 24 Party Started

by Roxanne Darling on January 2, 2008

I’ve been asked to speak at the Hawaii Advertising Federation annual “university” this coming January, 24, 2008. Since I want to evangelize about new media, I’ll be using our blog to start connecting with the members as well as asking for input from others of you who have opinions and recommendations. For the members of [...]

Continue Reading 5 comments HowTo, News, Social Media, Speaking

Why the new Facebook “Endorse” Model Works for Me

by Roxanne Darling on November 6, 2007

Today Facebook announced that it will allow companies to create profiles inside the social networking web site. Individual users can then endorse or be “fan” of said company. Just like Facebook, independent media producers can serve as a very valuable filter for their audiences when it comes to products and services. In more crass terms, [...]

Continue Reading 3 comments Branding, News, Strategy