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Is it easy to tell if you are a scammer or straight-shooter?

by Roxanne Darling on October 7, 2009

The social web has made it so easy for people to connect with each other and have a voice at the table like never before. Last night at a tweetup here in Honolulu, I met Larry Heim, CEO of HonBlue. This was a Tweetup Treat, as Larry and I do not normally travel in the [...]

Continue Reading 8 comments Activism, Branding, HowTo, Social Media

2009 IABC Hawaii Ilima Awards Call for Entries

by Roxanne Darling on January 30, 2009

My friends at IABC Hawaii want to recognize communication works or art and skill. I am reposting their announcement verbatim.

Hawaii marketing and communications professionals are invited to submit their best works of 2008 for IABC Hawaii’s Ilima Awards.
Winners will be announced at the IABC Hawaii Ilima Awards ceremony.
Date: Thursday, May 7, 2009
Location: Ala Moana Hotel
Marketing [...]

Continue Reading 0 comments Aloha

Clinton & Obama: A lesson of losing control of your brand

by Roxanne Darling on February 10, 2008

Many of my colleagues (Mitch Joel, Shel Holtz, Valeria Maltoni) and I frequently speak to members of PRSA, IABC, and advertising agencies explaining as best we can how consumers now own the brand. Good will increasingly cannot be bought and the political season is giving us striking examples of the mechanics of how “web [...]

Continue Reading 8 comments Activism, Branding, Social Media

HAF Members – Let’s Get the Jan 24 Party Started

by Roxanne Darling on January 2, 2008

I’ve been asked to speak at the Hawaii Advertising Federation annual “university” this coming January, 24, 2008. Since I want to evangelize about new media, I’ll be using our blog to start connecting with the members as well as asking for input from others of you who have opinions and recommendations.
For the members of [...]

Continue Reading 5 comments HowTo, News, Social Media, Speaking

Peas in a Virtual Pod

by Roxanne Darling on December 15, 2007

I can get cranky easily about all of the social networks I am invited to these days. If you were a fly on my office wall, you’d definitely be hearing the unanswered threat, “If I have to fill out one more profile and find any more friends to invite, I’m gonna…” Fortunately there is increasing [...]

Continue Reading 0 comments Social Media

Blog as Weather Report & ISP Status

by Roxanne Darling on December 5, 2007

We had a large winter storm here on Oʻahu last night. Power was off intermittently, but is now working.
Our main internet connection, via Oceanic Cable, is down. That includes TV service too – so we won’t be watching any OC16 or HGTV today!
My internet service via my cell phone, the AT&T Edge network, is also [...]

Continue Reading 1 comment Strategy, Tech Tools