by Roxanne Darling on March 16, 2011
As a direct result of the U.S. Navy’s outreach to bloggers here in Hawaii, I have been fortunate to both participate in some outstanding programs (like an overnight embark on the USS Nimitz) and also developed enormous respect for their adoption of social media (video interview) and their orderly and standardized approach. They are among [...]
by Roxanne Darling on August 5, 2010
Increasingly, as a digital native, citizen of the internet, geek girl – call me what you wish – I find myself more and more discerning about how, when, and with whom I use the phone. It is simply another trending practice that all marketers would be wise to note: Interruption of any kind is increasingly [...]
by Roxanne Darling on October 7, 2009
The social web has made it so easy for people to connect with each other and have a voice at the table like never before. Last night at a tweetup here in Honolulu, I met Larry Heim, CEO of HonBlue. This was a Tweetup Treat, as Larry and I do not normally travel in the [...]
by Roxanne Darling on January 30, 2009
My friends at IABC Hawaii want to recognize communication works or art and skill. I am reposting their announcement verbatim. Hawaii marketing and communications professionals are invited to submit their best works of 2008 for IABC Hawaii’s Ilima Awards. Winners will be announced at the IABC Hawaii Ilima Awards ceremony. Date: Thursday, May 7, 2009 [...]
by Roxanne Darling on February 10, 2008
Many of my colleagues (Mitch Joel, Shel Holtz, Valeria Maltoni) and I frequently speak to members of PRSA, IABC, and advertising agencies explaining as best we can how consumers now own the brand. Good will increasingly cannot be bought and the political season is giving us striking examples of the mechanics of how “web 2.0” [...]
by Roxanne Darling on January 2, 2008
I’ve been asked to speak at the Hawaii Advertising Federation annual “university” this coming January, 24, 2008. Since I want to evangelize about new media, I’ll be using our blog to start connecting with the members as well as asking for input from others of you who have opinions and recommendations. For the members of [...]
by Roxanne Darling on December 15, 2007
I can get cranky easily about all of the social networks I am invited to these days. If you were a fly on my office wall, you’d definitely be hearing the unanswered threat, “If I have to fill out one more profile and find any more friends to invite, I’m gonna…” Fortunately there is increasing [...]